Self-Introduction | John Adams, Red Hat Brand Manager

[John Adams]

Greetings, Fedora Marketing List!

My name is John Adams, and I joined Red Hat in July 2007 as Brand 
Manager in the Corporate Marketing group.  In my role, I help to define 
brand strategies both for the corporate brand itself (Red Hat) as well 
as our portfolio of product brands.  Prior to joining Red Hat, I spent 
several years managing brands in the snack food, apparel and retail 
industries, most recently as a Brand Manager at Lowe's Home Improvement 
(where I developed and managed a portfolio of 50+ private label brands).

The reason I am telling you this?  I am eager to get involved with 
Fedora and leverage my skill set to help out however I can with Fedora 
brand management.  My relevant experience is in the areas of brand 
positioning development, brand strategy, brand architecture, naming, 
trademark management, and the evaluation of brand design elements 
(including logo, package design, and marketing collateral).

Please know that I am a resource for the community and look forward to 
helping out however I can.  Feel free to email me directly ... my 
contact info is below.

Thanks!
John

-- 
John Q. Adams
Brand Manager | Red Hat
Brand Communications + Design
919.754.4471
joadams(a)redhat.com

[Thomas Chung]

On 22/01/2008, John Adams <joadams(a)redhat.com&gt; wrote:
>  Greetings, Fedora Marketing List!
>
>  My name is John Adams, and I joined Red Hat in July 2007 as Brand
>  Manager in the Corporate Marketing group.  In my role, I help to define
>  brand strategies both for the corporate brand itself (Red Hat) as well
>  as our portfolio of product brands.  Prior to joining Red Hat, I spent
>  several years managing brands in the snack food, apparel and retail
>  industries, most recently as a Brand Manager at Lowe's Home Improvement
>  (where I developed and managed a portfolio of 50+ private label brands).
>
>  The reason I am telling you this?  I am eager to get involved with
>  Fedora and leverage my skill set to help out however I can with Fedora
>  brand management.  My relevant experience is in the areas of brand
>  positioning development, brand strategy, brand architecture, naming,
>  trademark management, and the evaluation of brand design elements
>  (including logo, package design, and marketing collateral).
>
>  Please know that I am a resource for the community and look forward to
>  helping out however I can.  Feel free to email me directly ... my
>  contact info is below.
>
>  Thanks!
>  John
>
>  --
>  John Q. Adams
>  Brand Manager | Red Hat
>  Brand Communications + Design
>  919.754.4471
>  joadams(a)redhat.com 
Thank you John,
We're so glad you're available to us as a valuable resource.
I'm sure some of us are looking forward to working with you. :)
Regards,
-- 
Thomas Chung
http://fedoraproject.org/wiki/ThomasChung

[Marc Wiriadisastra]

On Tue, 2008-01-22 at 14:46 -0800, Thomas Chung wrote:
>  On 22/01/2008, John Adams <joadams(a)redhat.com&gt; wrote:
>  > Greetings, Fedora Marketing List!
>  >
>  > My name is John Adams, and I joined Red Hat in July 2007 as Brand
>  > Manager in the Corporate Marketing group.  In my role, I help to define
>  > brand strategies both for the corporate brand itself (Red Hat) as well
>  > as our portfolio of product brands.  Prior to joining Red Hat, I spent
>  > several years managing brands in the snack food, apparel and retail
>  > industries, most recently as a Brand Manager at Lowe's Home Improvement
>  > (where I developed and managed a portfolio of 50+ private label brands).
>  >
>  > The reason I am telling you this?  I am eager to get involved with
>  > Fedora and leverage my skill set to help out however I can with Fedora
>  > brand management.  My relevant experience is in the areas of brand
>  > positioning development, brand strategy, brand architecture, naming,
>  > trademark management, and the evaluation of brand design elements
>  > (including logo, package design, and marketing collateral).
>  >
>  > Please know that I am a resource for the community and look forward to
>  > helping out however I can.  Feel free to email me directly ... my
>  > contact info is below.
>  >
>  > Thanks!
>  > John
>  >
>  > --
>  > John Q. Adams
>  > Brand Manager | Red Hat
>  > Brand Communications + Design
>  > 919.754.4471
>  > joadams(a)redhat.com
>  
>  Thank you John,
>  We're so glad you're available to us as a valuable resource.
>  I'm sure some of us are looking forward to working with you. :)
>  Regards,
>  -- 
>  Thomas Chung
>  http://fedoraproject.org/wiki/ThomasChung
>   
+1

Marc

[Rahul Sundaram]

John Adams wrote:
>  Greetings, Fedora Marketing List!
>  
>  My name is John Adams, and I joined Red Hat in July 2007 as Brand 
>  Manager in the Corporate Marketing group.  In my role, I help to define 
>  brand strategies both for the corporate brand itself (Red Hat) as well 
>  as our portfolio of product brands.  Prior to joining Red Hat, I spent 
>  several years managing brands in the snack food, apparel and retail 
>  industries, most recently as a Brand Manager at Lowe's Home Improvement 
>  (where I developed and managed a portfolio of 50+ private label brands).
>  
>  The reason I am telling you this?  I am eager to get involved with 
>  Fedora and leverage my skill set to help out however I can with Fedora 
>  brand management.  My relevant experience is in the areas of brand 
>  positioning development, brand strategy, brand architecture, naming, 
>  trademark management, and the evaluation of brand design elements 
>  (including logo, package design, and marketing collateral).
>  
>  Please know that I am a resource for the community and look forward to 
>  helping out however I can.  Feel free to email me directly ... my 
>  contact info is below. 
Welcome.

One thing that has been asked for before in here is a brand book for 
Fedora. I guess you would be the right person to get involved with that 
now.

Rahul

Marketing Tasks (was Re: Self-Introduction | John Adams, Red Hat Brand Manager)

[Karsten Wade]

On Wed, 2008-01-23 at 05:02 +0530, Rahul Sundaram wrote:

>  One thing that has been asked for before in here is a brand book for
>
>  Fedora. I guess you would be the right person to get involved with
>  that 
>  now. 
In fact, a brand book was a specific deliverable we discussed the other
day.

We're going to need to track tasks for this SIG.

Anyone have a strong feeling about these methods?

* List on the wiki
* Trac instance for marketing

I haven't used Trac for this yet, but I'm feeling we might want the
ticket tracking, esp. as the SIG gets bigger and busier.

- Karsten
-- 
Karsten Wade, Developer Community Mgr.
Dev Fu : http://developer.redhatmagazine.com
Fedora : http://quaid.fedorapeople.org
gpg key : AD0E0C41

Marketing Tasks (was Re: Self-Introduction | John Adams, Red Hat Brand Manager)

[Jonathan Roberts]

Hey,

>  Anyone have a strong feeling about these methods?
>  
>  * List on the wiki
>  * Trac instance for marketing
>  
>  I haven't used Trac for this yet, but I'm feeling we might want the
>  ticket tracking, esp. as the SIG gets bigger and busier. 
Again sounds good :) I've not much experience, but would a ticketing
system like this serve as an incentive/reminder to people to finish what
needs doing?! I hope so 'cos I know I need a kick once in a while ;)

I have no preference, but perhaps Trac provides more automated feedback?

Jon

Marketing Tasks (was Re: Self-Introduction | John Adams, Red Hat Brand Manager)

[Rahul Sundaram]

Jonathan Roberts wrote:
>  Hey,
>  
> > Anyone have a strong feeling about these methods?
> >
> > * List on the wiki
> > * Trac instance for marketing
> >
> > I haven't used Trac for this yet, but I'm feeling we might want the
> > ticket tracking, esp. as the SIG gets bigger and busier.
>  
>  Again sounds good :) I've not much experience, but would a ticketing
>  system like this serve as an incentive/reminder to people to finish what
>  needs doing?! I hope so 'cos I know I need a kick once in a while ;)
>  
>  I have no preference, but perhaps Trac provides more automated feedback? 
Yep. Trac is definitely better than a wiki for tracking things that need 
to be completed within a deadline.

Rahul

Fedora brand WAS Re: Self-Introduction | John Adams, Red Hat Brand Manager

[Jonathan Roberts]

Hey there :) 

Great to have you on board - I already have a question for you though so
I hope you don't mind me just firing away. I don't know if it's relevant
to you, or relevant full stop but...

>  The reason I am telling you this?  I am eager to get involved with 
>  Fedora and leverage my skill set to help out however I can with Fedora 
>  brand management.  My relevant experience is in the areas of brand 
>  positioning development, brand strategy, brand architecture, naming, 
>  trademark management, and the evaluation of brand design elements 
>  (including logo, package design, and marketing collateral). 
On the matter of Fedora's brand. Before we can market a brand
(positioning, strategy etc) do we need to decide what Fedora's brand is?
Obviously the project has a name, logo and a product. But going beyond
that there was a long discussion a while ago about Fedora's target
audience (see this post for some relevant info:
http://mmcgrath.livejournal.com/7374.html). 

To sucessfully market Fedora, do we need to define what it is that
Fedora actually is? Maybe other people have already figured this
out...maybe this isn't relevant. Thought I'd ask though becuase that
discussion interested me and I don't remember any particular resolution
to it.

Best wishes,

Jon

Fedora brand WAS Re: Self-Introduction | John Adams, Red Hat Brand Manager

[Valent Turkovic]

Jonathan Roberts wrote:
>  Hey there :) 
>  
>  Great to have you on board - I already have a question for you though so
>  I hope you don't mind me just firing away. I don't know if it's relevant
>  to you, or relevant full stop but...
>  
> > The reason I am telling you this?  I am eager to get involved with 
> > Fedora and leverage my skill set to help out however I can with Fedora 
> > brand management.  My relevant experience is in the areas of brand 
> > positioning development, brand strategy, brand architecture, naming, 
> > trademark management, and the evaluation of brand design elements 
> > (including logo, package design, and marketing collateral).
>  
>  On the matter of Fedora's brand. Before we can market a brand
>  (positioning, strategy etc) do we need to decide what Fedora's brand is?
>  Obviously the project has a name, logo and a product. But going beyond
>  that there was a long discussion a while ago about Fedora's target
>  audience (see this post for some relevant info:
>  http://mmcgrath.livejournal.com/7374.html). 
>  
>  To sucessfully market Fedora, do we need to define what it is that
>  Fedora actually is? Maybe other people have already figured this
>  out...maybe this isn't relevant. Thought I'd ask though becuase that
>  discussion interested me and I don't remember any particular resolution
>  to it.
>  
>  Best wishes,
>  
>  Jon
>   
Interesting article on livejournal, and I have seen the same argument 
raised on few mailing list threads and I heard it on some podcasts. 
Different people say it differently but it comes to same thing - that 
linux geeks love Fedora; they love using it, love contributing to it. 
love hacking on it. They all say the also one other thing - that they 
don't actually know what is Fedora for, or for whom.

It is not focused for a general destop (not even the fedora desktop 
spin) as strong as Ubuntu, it is not targeted as server distro (RHEL and 
CentOS are clear targets for that).

Some say that Fedora is a general purpose linux distro and that to me 
sound a bit negative. Other on a positive side say that it is a distro 
for linux enthusiasts and advanced users - and that sounds better that 
"general purpose" distro.

I would like to see fedora on mode "Joe User" type desktops not just 
linux geeks and that would mean a mode desktop focus and would look like 
catching up with Ubuntu (I don't know if that is bad or not).

Other way would be just to brand it as advanced linux destop or 
enthusiasts linux desktop... something like that because Fedora is 
definitely the most cutting edge distro out there (sometime too cutting 
edge :) )

I sometimes look at Fedora as great platform that maybe somebody else 
will take advantage of and make some desktop distro the same way that 
Canonical took Debian as a base and made Ubuntu on top of it.

I really like Fedora and I believe that it is on a good path...

Cheers,
Valent.

Fedora brand WAS Re: Self-Introduction | John Adams, Red Hat Brand Manager

[Jeroen van Meeuwen]

Jonathan Roberts wrote:
>  Hey there :) 
>  
>  Great to have you on board - I already have a question for you though so
>  I hope you don't mind me just firing away. I don't know if it's relevant
>  to you, or relevant full stop but...
>  
> > The reason I am telling you this?  I am eager to get involved with 
> > Fedora and leverage my skill set to help out however I can with Fedora 
> > brand management.  My relevant experience is in the areas of brand 
> > positioning development, brand strategy, brand architecture, naming, 
> > trademark management, and the evaluation of brand design elements 
> > (including logo, package design, and marketing collateral).
>  
>  On the matter of Fedora's brand. Before we can market a brand
>  (positioning, strategy etc) do we need to decide what Fedora's brand is?
>  Obviously the project has a name, logo and a product. But going beyond
>  that there was a long discussion a while ago about Fedora's target
>  audience (see this post for some relevant info:
>  http://mmcgrath.livejournal.com/7374.html). 
>  
>  To sucessfully market Fedora, do we need to define what it is that
>  Fedora actually is? Maybe other people have already figured this
>  out...maybe this isn't relevant. Thought I'd ask though becuase that
>  discussion interested me and I don't remember any particular resolution
>  to it.
>   
Another good thread came from a post on the advisory board list a while ago.

www.peachpit.com/content/images/0321348109/goodies/The_Brand_Gap.pdf

Kind regards,

Jeroen van Meeuwen
-kanarip