Re: Keyword Optimization on FP / Self-Introduction: Garland Binns

[Garland Binns]

Hey All,

I just finished preparing the Wiki page that Robyn setup for the Keyword
Optimization project:
https://fedoraproject.org/wiki/Keyword_optimization

<https://fedoraproject.org/wiki/Keyword_optimization>Please let me know your
thoughts. I hope you all are having great weekends!

Sincerely,
Garland

--
Garland Binns: Media Rake, Inc. - Digital Landscape Architects
Phone: [phone] | Fax: [phone] | Web: www.mediarake.com
LinkedIn: www.linkedin.com/in/garlandbinns
Twitter: www.twitter.com/garlandbinns

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On Wed, Apr 21, 2010 at 7:00 AM,
<marketing-request(a)lists.fedoraproject.org&gt;wrote:

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>  Today's Topics:
>
>    1. Re: In the news: Zarafa (Rahul Sundaram)
>    2. Re: Keyword Optimization on FP / Self-Introduction: Garland
>       Binns (Robyn Bergeron)
>    3. Re: [in the news] Fedora taps Zarafa open source groupware
>       for 13 (Rahul Sundaram)
>
>
>  ---------- Forwarded message ----------
>  From: Rahul Sundaram <metherid(a)gmail.com&gt;
>  To: marketing(a)lists.fedoraproject.org
>  Date: Wed, 21 Apr 2010 09:49:46 +0530
>  Subject: Re: In the news: Zarafa
>  On 04/21/2010 01:11 AM, Paul W. Frields wrote:
>  >
>  > As some others noted, I think pulling the feature is unwarranted.  At
>  > least part of the compelling story around Zarafa is that it's included
>  > because a volunteer took advantage of our open, community process to
>  > get a cool piece of software into the distribution.  This happens
>  > quite a lot, and deja-dup is another good example.
>  >
>
>  FYI,  I bought deja-dup into the distribution and asked the Fedora
>  Desktop team to include it.  The primary (and really the only) upstream
>  developer, Michael Terry works for Canonical.  Duplicity has supported
>  Amazon S3 as a backup option forever and the developer was merely
>  exposing that in the GUI.  There is no commercial agreement anywhere in
>  this equation.  We simply filled in a gap in our desktop solution.
>
>  Rahul
>
>
>
>
>  ---------- Forwarded message ----------
>  From: Robyn Bergeron <robyn.bergeron(a)gmail.com&gt;
>  To: For discussions about marketing and expanding the Fedora user base <
>  marketing(a)lists.fedoraproject.org&gt;
>  Date: Tue, 20 Apr 2010 21:54:45 -0700
>  Subject: Re: Keyword Optimization on FP / Self-Introduction: Garland Binns
>  On Tue, Apr 20, 2010 at 6:10 PM, Garland Binns <gbinns(a)mediarake.com&gt;
>  wrote:
>  > Hi Everyone,
>  > My name is Garland. I've been looking through fedoraproject.org and I
>  > noticed that there isn't a ton of keyword optimization. There definitely
>  > appears to be a lot of potential for increasing our rank and penetration
>  > within the search engines, hence, bringing us more relevant traffic and
>  > potential users/contributors. For example, the core pages that appear in
>  the
>  > top left of the home page (Home, Get Fedora, Join Fedora, Help) all have
>  the
>  > same title tag and no meta description - they also don't appear to be
>  > well-optimized for any keywords other than the phrase Fedora Project. By
>  > changing this not only could we increase exposure by inserting additional
>  > highly sought after keywords, this would also give us the opportunity for
>  > these main pages to appear independently on the same page of search
>  results,
>  > giving us more page share leaving less room for other results that could
>  be
>  > siphoning potential visitors.
>  > Just the word "linux" alone, has many variants that are currently
>  generating
>  > hundreds of thousands of searches each month. With a little work we could
>  > start taking advantage of this:
>  > http://dl.dropbox.com/u/1673758/linux_keyword_ideas_20100420_1535408.csv
>  > Here is another spreadsheet which also has many variants:
>  >
>  http://dl.dropbox.com/u/1673758/linux_distro_keyword_ideas_20100420_17398...
>  > Just the term "linux iso" is used approximately 200,000 times in searches
>  > worldwide each month. These are people that already know how to create
>  discs
>  > to distribute. We are nowhere to be found on any of the search engines
>  > because none of our pages are optimized for this term.
>  > Wouldn't it be a good thing if people were able to see a link to Get
>  Fedora
>  > when they were searching for a linux iso?
>  > I would love to collaborate and join the Marketing Team to come up with a
>  > plan for taking advantage of these opportunities.
>
>  Garland,
>
>  I created a quick wiki page at
>  https://fedoraproject.org/wiki/Keyword_optimization --
>
>  Feel free to fill it in with some of your ideas.  I'd love to hear
>  about any ideas you have as far as how can we measure success in this
>  area as well - or different ways we can focus our efforts over time.
>
>  It's just a basic framework to help you get started - it would be
>  great to see a plan of what you'd like to do starting in F14 (or
>  sooner!) - and what you think you would need as far as tools (aka
>  information / access / whatever), so we can get you on that path.  I
>  see you're already in sync with the Websites team - and they may be
>  able to help you out quite a bit.
>
>  We (Marketing) have weekly meetings on irc (read about it here:
>  http://fedoraproject.org/wiki/Marketing_meeting) - but as you already
>  have figured out, some of us are on IRC quite a bit. If you have any
>  questions - feel free to ping people on #fedora-mktg, or on the
>  mailing list, of course.
>
>  It will be great to have someone who is experienced in this type of
>  thing on our team - I'm really looking forward to seeing what ideas
>  and plans for going forward you have.
>
>  Thanks for joining!! :)
>
>  -Robyn
>
>
>  > With that said, here's my Mad Lib:
>  > Hi, my name is Garland Binns and I live in Chicago, IL. My Fedora Account
>  > System (FAS) username is gbinns, and my IRC nick is gbinns.
>  > I learned about the Fedora Marketing team through the Websites Team, and
>  am
>  > interested in joining because I'm a full time Internet marketing
>  > professional, web developer, and project manager.
>  > This is the first FOSS project I have worked on, however, I've
>  administered
>  > and implemented many different marketing projects and programs in the
>  past
>  > in other arenas, specifically related to email, SEO, SEM, SMM. and the
>  > Internet.
>  > My skills, which I hope to utilize in Fedora Marketing, include:
>  > (Marketing Skills) - Email/SEO/SEM/SMM
>  > (Other Skills) - Project Management/Web Design/Web Development
>  > I'd also like to learn more about Linux-based programming languages.
>  > When I'm not working on Fedora, I am working full-time at Media Rake,
>  Inc.,
>  > which is a company that helps businesses grow online.
>  > A couple of goals I have for the Fedora Project are expanding its reach
>  to
>  > convert people to Fedora like myself, who have frequently relied on
>  Windows
>  > and OSX in the past when it comes to computing, and seeing Fedora become
>  the
>  > number one distro on the Internet.
>  > I am wondering if I can join the Marketing Team.
>  > Please help me get started!
>  > Sincerely,
>  > Garland
>  > --
>  > Garland Binns: Media Rake, Inc. - Digital Landscape Architects
>  > Phone: [phone] | Fax: [phone] | Web: www.mediarake.com
>  > LinkedIn: www.linkedin.com/in/garlandbinns
>  > Twitter: www.twitter.com/garlandbinns
>  >
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>  > --
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>  >
>
>
>
>  ---------- Forwarded message ----------
>  From: Rahul Sundaram <metherid(a)gmail.com&gt;
>  To: marketing(a)lists.fedoraproject.org
>  Date: Wed, 21 Apr 2010 11:50:20 +0530
>  Subject: Re: [in the news] Fedora taps Zarafa open source groupware for 13
>  ?On 04/20/2010 07:52 PM, Paul W. Frields wrote:
>  >
>  > Looks like the journalist kindly made some edits to the story headline
>  > and content, based on the correction I sent in.  Thanks to the
>  > Marketing team members who gave the heads-up about this yesterday, so
>  > we could get a change in quickly!
>  >
>
>  I send in a note to the author in private earlier.   The more
>  interesting question would be,  how do we make the general press aware
>  of the Fedora process so that they don't equate everything that happens
>  in the Fedora world as a  Red Hat initiative?  How do we explain the
>  story behind the features instead of just the technical details as
>  covered in the feature list?
>
>  Rahul
>
>
>
>  --
>  marketing mailing list
>  marketing(a)lists.fedoraproject.org
>  https://admin.fedoraproject.org/mailman/listinfo/marketing
>

Keyword Optimization on FP / Self-Introduction: Garland Binns

[Mel Chua]

On 04/24/2010 11:25 PM, Garland Binns wrote:
>  Hey All,
>
>  I just finished preparing the Wiki page that Robyn setup for the Keyword
>  Optimization project:
>  https://fedoraproject.org/wiki/Keyword_optimization 
Garland,

This is awesome! We talked briefly on IRC yesterday, and we'll save some 
time at today's meeting to give you the floor to talk about this and 
have the rest of us figure out how we can best pitch in.

I also made some comments inline on the page itself: 
https://fedoraproject.org/w/index.php?title=Keyword_optimization&diff...

Some things to bring up today, possibly (you'll have the floor, and can 
lead the conversation in any way you want):

* The questions you've already listed on the wiki page
* Tools - what FOSS solutions exist (what's allowable under our 
infrastructure policies)? You brought up http://piwik.org/, there may be 
others - what data would be useful to gather?
* how others can learn about this and help out - my guess is that the 
radio silence you've been noticing is a result of others here not being 
as familiar with keyword optimization as you are, and waiting for your 
lead, rather than lack of interest. (Or, in other words: we're eager to 
learn from you!)

Thanks for getting this started!

--Mel