Re: Logo guidelines status

[chasd]

>  I still wonder why a proprietary font was used for the
>  logo of a project like Fedora 
What font is used in a logo really does not impact the choice of other 
fonts used in a layout that includes that logo. In fact, it is my 
opinion that using a font in a layout that is the _same_ as the font 
used in a logo included in the layout dilutes the impact of the logo. 
These other fonts certainly could be fonts that are free to use.

In other words, why would you want to use the font from the logo 
anywhere else in a design ?

I would think the Fedora Project would want to control what other fonts 
are used in any layouts or graphics, so a consistent image is presented 
at all times. Is there any work being done on an identity style guide 
for the Fedora Project ? If you are not sure what I am talking about, 
Google "identity guide" and take a look how other organizations 
document best practices on the use of their logos, and creating 
documents or layouts to present a consistent visual identity.

>  Fortunately, we have big images with the logo and is trivial to
> trace
>  them (Inkscape, potrace, autotrace, etc.) and obtain a version in 
>  vector
>  format, at least this is what i did for my own use 
Most organizations prefer to keep the reproduction quality of the 
graphics used in their visual identity at a high level. Re-processing ( 
as  the above quote suggests ) or modifying original graphics can lead 
to poor quality graphics, which can translate into a poor identity, or 
a negative reaction to the graphics. That is generally accepted as a 
Bad Thing. Most organizations that go through the effort to develop a 
logo or other visual identity also make the effort to make sure every 
use of their logo is up to a certain standard. I have heard the term 
"logo cop" used for individuals with that responsibility.

Using a poor quality Fedora logo could hurt the Project more than it 
would help promote it, if that poor quality logo degrades the visual 
identity of the Project.

It is unfortunate that the usage guidelines have not considered all 
possible usage cases, and that has caused delays in the ability for 
some to use the logo. With visual identity, you only have the first 
shot at making a good impression. Protecting the visual identity of the 
Fedora Project is nearly as important as protecting your personal 
identity, so I understand the care that must be taken here.


Charles Dostale
System Admin - Silver Oaks Communications
http://www.silveroaks.com/
824 17th Street, Moline  IL  61265

Logo guidelines status

[Gain Paolo Mureddu]

chasd(a)silveroaks.com escribió:
> > I still wonder why a proprietary font was used for the
> > logo of a project like Fedora
>
>  What font is used in a logo really does not impact the choice of other 
>  fonts used in a layout that includes that logo. In fact, it is my 
>  opinion that using a font in a layout that is the _same_ as the font 
>  used in a logo included in the layout dilutes the impact of the logo. 
>  These other fonts certainly could be fonts that are free to use.
>
>  In other words, why would you want to use the font from the logo 
>  anywhere else in a design ? 
Not the font, but the logo itself, the way I see it
they are actually 
two logos: The bubbling f with enclosed within the infinity symbol, and 
the word "fedora" written with the font (for identity), so you have a 
text logo and an image logo.
>  I would think the Fedora Project would want to control what other 
>  fonts are used in any layouts or graphics, so a consistent image is 
>  presented at all times. Is there any work being done on an identity 
>  style guide for the Fedora Project ? If you are not sure what I am 
>  talking about, Google "identity guide" and take a look how other 
>  organizations document best practices on the use of their logos, and 
>  creating documents or layouts to present a consistent visual identity. 
My point was
that Fedora is not free to distribute the whole logo (text 
+  image) due to the fact that the font is not open or free, which seems 
a bit strange for a FLOSS project.

Logo guidelines status

[Patrick W. Barnes]

On Thursday 18 May 2006 19:54, Gain Paolo Mureddu <gmureddu(a)prodigy.net.mx&gt; 
wrote:
>  My point was that Fedora is not free to distribute the whole logo (text
>  +  image) due to the fact that the font is not open or free, which seems
>  a bit strange for a FLOSS project.
>  
We are completely free to redistribute the rendered logo, just not the font 
that is used to produce it.  This simply means that people cannot reproduce 
the full logo or extend it with more text in the same font unless they 
purchase the font separately.  We can do anything we wish with the vector or 
raster forms of the logo.  The guidelines will establish what powers the 
community has to use our logo, and after the guidelines are made readily 
available, so will key files needed to produce new artwork using the logo.

Existing style references can be found among the Fedora Artwork pages.

http://fedoraproject.org/wiki/Artwork

There won't be much coverage of the logo among those pages until the 
guidelines are available.

-- 
Patrick "The N-Man" Barnes
nman64(a)n-man.com

http://www.n-man.com/

LinkedIn:
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Logo guidelines status

[Max Spevack]

>  I would think the Fedora Project would want to control what other
> fonts are 
>  used in any layouts or graphics, so a consistent image is presented at all 
>  times. Is there any work being done on an identity style guide for the Fedora 
>  Project ? If you are not sure what I am talking about, Google "identity 
>  guide" and take a look how other organizations document best practices on the 
>  use of their logos, and creating documents or layouts to present a consistent 
>  visual identity. 
Yes, there absolutely is.  We'll have something that we can share with 
this list, complete with various official versions of the fedora 
logo, usage guidelines, and free font guidelines very soon.

>  Most organizations prefer to keep the reproduction quality of the 
>  graphics used in their visual identity at a high level. Re-processing ( 
>  as the above quote suggests ) or modifying original graphics can lead to 
>  poor quality graphics, which can translate into a poor identity, or a 
>  negative reaction to the graphics. That is generally accepted as a Bad 
>  Thing. Most organizations that go through the effort to develop a logo 
>  or other visual identity also make the effort to make sure every use of 
>  their logo is up to a certain standard. I have heard the term "logo cop" 
>  used for individuals with that responsibility.
>
>  Using a poor quality Fedora logo could hurt the Project more than it 
>  would help promote it, if that poor quality logo degrades the visual 
>  identity of the Project.
>
>  It is unfortunate that the usage guidelines have not considered all 
>  possible usage cases, and that has caused delays in the ability for some 
>  to use the logo. With visual identity, you only have the first shot at 
>  making a good impression. Protecting the visual identity of the Fedora 
>  Project is nearly as important as protecting your personal identity, so 
>  I understand the care that must be taken here. 
I really the completeness and thoughtfulness of this note.

To all of you -- stay tuned, we're close to having this ready.

--Max

-- 
Max Spevack
+ http://people.redhat.com/mspevack/
+ gpg key -- http://people.redhat.com/mspevack/mspevack.asc
+ fingerprint -- CD52 5E72 369B B00D 9E9A 773E 2FDB CB46 5A17 CF21