Hi There, Part 9 - How to immediately increasing your sales at absolutely no cost.

[From Graham Callingwood. The Top Page Guru]

Hi There,

How would you like a way of immediately increasing your sales at
absolutely no cost?

Well, here's a question. Do you offer strong and powerful
guarantees for what you sell? If the answer is no,then it's
actually positive news for you because I can promise youthat you're
sitting on considerable untapped profits.

I've been working with web sites for years and I've assisted
hundreds of web site owners to create dramatic profit increases -
and one of the key strategies we always implement is a strong
guarantee on your web site. I can tell you that in these years, I
have never - never - seen more than a handful of customers take
advantage of a strong guarantee. Think about it like this. Even if
two or three customers try to rip you off, who cares if your
guarantee increases your sales by 30%?

The official term for using a guarantee is called "Risk Reversal"
You are removing the fear from the sale or booking and on the
internet that is the crucial difference between making a sale or
not! So you should be adding guarantees everywhere.

Here's an example. I took a customer who was running small web
site. Just by adding aguarantee to the site, we increased
theirsales overnight by 37%.The number of people who took them up
on the guarantee and wanted their money back? Less than 1%.
Guarantees are powerful. Please try them.

Guarantees can convince, motivate, cajole and encourage a visitor
to become a lifetime customer. I strongly suggest you put
guarantees everywhere on your web site.

Next is the final email and I will reveal the key ingredient to
internet success.

Best Wishes,

Graham Callingwood
Author of "Make my website work!" 

The Top Page Guru
www.toppageguru.com  




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