Hi There,
Today lets get down to the nitty gritty
and look at your web site.
Frankly, does it CONVERT visits into
SALES! To answer that look
at Part 3 - What your web designer
wont tell you!
Hopefully you have accurate tracking on your website
to measure the
proportion of visitors who convert to paying
customers.
If you don't, the statistics might shock
you.
On average, only 1% of
visitors to a typical website, buy anything
from that website. For many
businesses, the figure is even less.
This means that if your
website is typical, 99% of your visitors
will leave without doing business
with you.
This is a tragic waste of the time, effort, energy and
resources
you've invested to build your website and your online
presence.
Why are these figures so
bad?
First, a word of warning.
If you have a tremendous relationship
with your web designer, don't read
any further, especially if
you're easily offended.
The blunt
truth is, it's highly likely that your web designer knows
nothing about
online marketing.
They're called web 'Designers' for a
reason. They design things.
They understand html, layout,
positioning etc.
Unfortunately, that has next to
nothing to do with generating
online sales!
Apart
from running my own, successful online business, I help
thousands of business owners week in, week out with their
online
Marketing. We know first hand what works and what
doesn't.
Here's a checklist to go over with your web designer. If
they
refuse to work with you to implement these strategies, my
strong
advice is to fire them. I'm covering these points for you in
the
form of questions:
1 Does the home page of
your website clearly describe the benefits
that your product or service
offers, before users have to scroll
down the
page?
2 Is the first thing that greets visitors a
large company logo or a
picture? This is a waste of valuable
space
3 Are you offering visitors a compelling
reason to give you their
name and email address when they arrive at your
site? (Free report,
free video etc)
4 Have you
tested Pay per Click Advertising?
5 Are you
successfully using video throughout your site?
6
Is your copy throughout the website about you - or your
customer's needs,
problems and frustrations?
7 Do you send regular
emails to your existing customers and
prospective
customers?
Making your web site Work is what it is all about. They
say in
business "fail fast" which means if it is not working then
change
it, do something about it. So if the any of the above has
alarm
bells ringing then make the changes. The difference it will
make
will astound you.
If you need another web master to look after your web site
and
make the changes that will really make a difference
between a
I can re vamp your web site and make it the selling
machine that
it should be. Why not contact me for a no obligation
quote.
If budget is an issue please contact me anyway and we can
always
come to an arrangement that will suit your needs and get
your web
site really working for you.
Hopefully by now you can see the value of getting the
names and
email addresses of those that visit your site. In the
next part I will
show you how to make the most of these emails and how you
can start
to convert them into bookings.
Best Wishes,
Graham Callingwood
Author of "Make my
website Work!"
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