Hi There,
Please find below part one of the world famous ten part internet marketing course "Make my website WORK!" The Ultimate Website Marketing Course.
This course is the result of over twelve years of internet marketing know how. It will help you to increase your online sales and inquires and put you way ahead of your competition!
In these financially troubled times we all need all the help we can get and what you will learn WILL give you the edge over your competition and your business will survive and thrive on the internet!
The course will include: * One change that will double your online sales! * A Simple Way to Increase the Responses on Any Web Page! * What your web designer wont tell you! * How To Close The 'Almost Sale'! * How to immediately increase your sales at absolutely no cost! * The Key ingredient for your Internet success!
and much much more.... So enjoy the first part below.
Wishing you every success in your internet business
Graham Callingwood Author of the "Make my web site WORK!" The Ultimate Website Marketing Course!
Past 1 - How one change to your Website could double your On line Sales
Lets start of with the basics: You can break your Internet marketing and consequent on line sales down into two distinct steps:
1.Getting visitors to your website 2.Converting them into paying customers and clients
Now how do you double your on line sales? The answer might appear too simple to be important, but it's not. It's crucial.
It's simply this: rather than trying to sell something "right off the page", work to get the visitor's name and email address instead so you can market to them over time.
In short, switch from a sales model to a lead generation model.
It means changing your website from a "sales brochure" to a "selling machine" (it's easier than it sounds).
So, when someone hits your site, your sole intention should be to get them to give you their name and an email address. Getting a postal address, phone number and fax number is the Holy Grail, but for now a name and email address is fine.
Then, once you have their name and email address, you can re pitch them.
You can do this by using an auto responder or a simple business to business email. (I will explain how to do this in the next few days) The emails are friendly, informative and useful. Any selling you do is low key and unhurried - and you'll get much higher conversions in the long term simply because you're building trust. That's why you don't have to do the hard-sell!
And how do you get them to give you their contact details?
A good way of starting any relationship is by GIVING A GIFT!
So begin the business relationship by giving. Offer a free report or a free sample or something else that's both valuable and useful to your visitor in exchange for their details.
The only limit to what you can offer as a reward for your visitors giving you their contact details is in your imagination.
Remember, while the ultimate purpose of your website is to sell your products and services, you'll find you can do a better job of this by building a relationship with people rather than trying to sell them "cold". This way they have not just come and gone you can build a relationship with them by auto responder. This is a key element of making your web site WORK!
In the next part I will explain how to get more people to give you their name and email address and how to re pitch them.
Best Wishes,
Graham Callingwood Author of "Make my website Work!"
The Top Page Guru http://emltr.com/c/oh0/bWlycm9yLWFkbWluQGZlZG9yYXByb2plY3Qub3Jn
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From Graham Callingwood. The Top Page Guru