I've used it before on my site. It's just a simple javascript code that you insert into all your pages.
On 8/21/07, Rahul Sundaram sundaram@fedoraproject.org wrote:
Hi
Are we interested in this?
Rahul
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On Tue, 2007-08-21 at 18:44 +0530, Rahul Sundaram wrote:
Are we interested in this?
What useful information does this provide us over server-based methods, besides how popular we are compared to e.g. the NY Times?
Ignacio Vazquez-Abrams wrote:
On Tue, 2007-08-21 at 18:44 +0530, Rahul Sundaram wrote:
Are we interested in this?
What useful information does this provide us over server-based methods, besides how popular we are compared to e.g. the NY Times?
The FAQ has more details but if you can trust the data, then there is a lot more info than merely popularity.
Rahul
On Thu, 2007-08-23 at 00:46 +0530, Rahul Sundaram wrote:
Ignacio Vazquez-Abrams wrote:
On Tue, 2007-08-21 at 18:44 +0530, Rahul Sundaram wrote:
Are we interested in this?
What useful information does this provide us over server-based methods, besides how popular we are compared to e.g. the NY Times?
The FAQ has more details but if you can trust the data, then there is a lot more info than merely popularity.
After stripping out the verbosity and the marketing, here's what I came up with:
Q: What does Quantcast do?
A: Quantcasts correlates website visits with demographic information about households in the United States of America, and rates/ranks your site compared to other sites.
Q: Why does Quantcast do this?
A: So that you can more accurately tune your advertising.
So now the question is whether or not any of this information is *useful*. I say no, for several points:
1) Fedora's audience is global. Only looking at US demographics is likely to be an academic exercise at best.
2) Fedora doesn't target a specific demographic. I realize that the "What is Fedora's Target" thread didn't come to any true conclusion, but I'm fairly sure that it isn't affluent 18-24 year olds, 35-44 year old soccer moms, highly-educated minorities, or anything like that.
3) Fedora doesn't advertise. Therefore, any data that can help us tune our advertising is wasted. See point 2.
On Wed, 2007-08-22 at 16:13 -0400, Ignacio Vazquez-Abrams wrote:
[snip good points]
[snip point 2, "Fedora doesn't target a specific demographic."]
- Fedora doesn't advertise. Therefore, any data that can help us tune
our advertising is wasted. See point 2.
You actually defined a demographic data point (global). There are others, such as computer user. Or potential computer user. I doubt anyone is going to track this stuff for us for free, but if we did have an idea of how to get Fedora in front of the people most likely to adopt it, that would be useful.
Not saying Quantcast does that, but didn't want you to throw the baby out with the bathwater. Said baby probably belongs on f-marketing-l at this point ... :)
- Karsten
On Tue, 21 Aug 2007 18:44:55 +0530 Rahul Sundaram sundaram@fedoraproject.org wrote:
Hi
Are we interested in this?
I wouldn't be thrilled with having to connect out to a site out of our control for every page load or however many page loads we stick this thing on. That's a point of failure I'd like to stop.
Also browsing through Quanticast's website it's very hard for me to figure out what they do to actually make money (they're hiring people so there is money somewhere) and that makes me somewhat nervous.
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