[fab] Fedora branding discussion
Greg DeKoenigsberg
gdk at redhat.com
Tue Apr 18 17:10:03 UTC 2006
So after having discussed this with Max over lunch, here's an idea: toss
the "branding" question over to Fedora marketing for brainstorming /
discussion.
Here's the note I'd send:
===
Subject: Fedora derivates branding discussion
The Fedora board needs help with a policy decision.
As Fedora evolves, we'll be seeing more and more custom distributions that
are spun from the Fedora Universe of packages. Kadischi-based Live CDs
are a good example. We'd like to be able to allow these distributions to
use the Fedora name -- and we've got tentative buy-in from legal to do it
-- so long as the distros are built entirely from Fedora (Core+Extras)
packages.
So. How should the Fedora brand be used in such cases?
Let's say, for example, that Rex Dieter builds a minimal Fedora distro
that has KDE and no GNOME -- and he wants to call it "KDExcellent". He
also wants people to know that it's derived from official Fedora packages.
Should we let him call it:
+ Fedora KDExcellent?
+ KDExcellent, based on Fedora?
+ KDExcellent, a Fedora distribution?
Whatever policy we come up with now, we'll be stuck with for quite a
while -- so we could use some help.
We'll hold this discussion on fedora-marketing-list. If you're interested
in this discussion but you're not on fedora-marketing list, you can join
here (link).
Thanks in advance for your ideas.
===
Thoughts?
--g
-------------------------------------------------------------
Greg DeKoenigsberg || Fedora Project || fedoraproject.org
Be an Ambassador || http://fedoraproject.org/wiki/Ambassadors
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On Tue, 18 Apr 2006, Rex Dieter wrote:
> Greg DeKoenigsberg wrote:
>
> > If you build:
> > * A Live CD with entirely Fedora (Core+Extras) content;
> > * A distribution with entirely Fedora (Core+Extras) content;
> >
> > ...then you should be entitled to use the Fedora name "somehow" to
> > represent that content.
> >
> > The "somehow" is not a legal exercise. It's a BRANDING exercise. We need
> > to figure that out, propose it to Mark, and get legal's blessing.
>
> +1 (I'll see if I can whip up something more concrete...)
>
> > We need to answer some hypothetical questions, like for instance:
>
> > b. Does he need our approval, or is that approval implied
> > by the fact that it's all Fedora components?
>
> I'd say implied, if we go with your (IMO good) suggestion that
> LiveCDs/distributions derived from entirely Fedora content be entitled
> to use the Fedora name.
>
> On the other hand, what about folks who include non-Fedora components?
> Should they be able to say something like "based on... Fedora" too?
> I'm guessing, no, unfortunately. I'd hate to have to forbid this kind
> of thing outright, so what allowance(s) can be made for situations like
> this?
>
> -- Rex
>
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