[Ambassadors] Regarding Advertisement of Fedora on TV

[Paul W. Frields]

On Mon, 2008-09-22 at 16:54 +0530, Shambo Bose wrote:
> about the advertisement , if it is possible or not, if possible then
> what can be done .

I appreciate that the Ambassadors on this thread are enthusiastic about
Fedora and want to see that lots of people hear about it.  However,
pending money on TV advertising is not an effective way of putting
Fedora in front of the people who care about it.  To mass-market any
product takes (literally) tens or even hundreds of millions of dollars
in advertising.  That is the kind of advertising that you have to do
just to make people *aware* of a product.  And if they can't figure out
from a 30-second commercial what it is, you've essentially wasted that
money.

There is no effective way to explain Fedora in 30 seconds, and therefore
this would not be a good use of anyone's money, including Red Hat.  I'm
also certain that if TV advertising were seen as a viable option, Red
Hat would have already blitzed the media with an ad campaign for Red Hat
Enterprise Linux quite a while ago!

I think the best way to "advertise" Fedora is targeted -- find the
venues in which Fedora is likely to generate interest and action, and
concentrate on personally getting involved in those venues.

-- 
Paul W. Frields
  gpg fingerprint: 3DA6 A0AC 6D58 FEC4 0233  5906 ACDB C937 BD11 3717
  http://paul.frields.org/   -  -   http://pfrields.fedorapeople.org/
  irc.freenode.net: stickster @ #fedora-docs, #fedora-devel, #fredlug
-------------- next part --------------
A non-text attachment was scrubbed...
Name: signature.asc
Type: application/pgp-signature
Size: 189 bytes
Desc: This is a digitally signed message part
URL: <http://lists.fedoraproject.org/pipermail/ambassadors/attachments/20080922/c26bd39b/attachment.sig>