[Ambassadors] Regarding Advertisement of Fedora on TV

[Jan Ekbom]

What about spending 200 000 $ to make a really good flash animation that
could be seen on YouTube?


2008/9/22 Paul W. Frields <stickster at gmail.com>

> On Mon, 2008-09-22 at 16:54 +0530, Shambo Bose wrote:
> > about the advertisement , if it is possible or not, if possible then
> > what can be done .
>
> I appreciate that the Ambassadors on this thread are enthusiastic about
> Fedora and want to see that lots of people hear about it.  However,
> pending money on TV advertising is not an effective way of putting
> Fedora in front of the people who care about it.  To mass-market any
> product takes (literally) tens or even hundreds of millions of dollars
> in advertising.  That is the kind of advertising that you have to do
> just to make people *aware* of a product.  And if they can't figure out
> from a 30-second commercial what it is, you've essentially wasted that
> money.
>
> There is no effective way to explain Fedora in 30 seconds, and therefore
> this would not be a good use of anyone's money, including Red Hat.  I'm
> also certain that if TV advertising were seen as a viable option, Red
> Hat would have already blitzed the media with an ad campaign for Red Hat
> Enterprise Linux quite a while ago!
>
> I think the best way to "advertise" Fedora is targeted -- find the
> venues in which Fedora is likely to generate interest and action, and
> concentrate on personally getting involved in those venues.
>
> --
> Paul W. Frields
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>  http://paul.frields.org/   -  -   http://pfrields.fedorapeople.org/
>  irc.freenode.net: stickster @ #fedora-docs, #fedora-devel, #fredlug
>
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>
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