[Ambassadors] Event strategy for the coming year

[Truong Anh. Tuan]

----- Original Message -----
> From: "Matthew Miller" <mattdm at fedoraproject.org>
> To: "ambassadors" <ambassadors at lists.fedoraproject.org>
> Sent: Saturday, January 10, 2015 2:11:00 AM
> Subject: [Ambassadors] Event strategy for the coming year

> Hi everyone! I wanted to refresh Jiri's post (forwarded below), and
> also (and this is why it's a new thread) broaden the discussion to be
> a little more global. I've talked casually about this in the past here
> and (more) with various people in person, but I think it's time to
> start putting thoughts into actions. :)
> 
> I'd really like us to have some big-picture thinking around events we
> spend money on this year. I think there are three primary groupings of
> these events:
> 
> 1. Flagship Linux/Open Source events where we maintain a presence in
>   the wider community. This are the big-name events -- LinuxCon,
>   FOSDEM, whatever, where everyone is there and we should be too. It's
>   an audience that already knows about Fedora at a high level, but is
>   a place were we should also show off new and cool things we're
>   doing.
> 
>   We don't necessarily need to hit every one of these, but we _should_
>   be at some. Which events are these?
> 
>   (It'd be great to have people speaking at these, too, and a lot of them
>   take non-technical community talks, so speaking doesn't just need to
>   be a developer thing.)
> 
> 2. Places we don't normally go, specifically focused on Server,
>   Workstation, and Cloud. We should showcase Fedora Server in sysadmin
>   conferences — LISA is one, and I hear that LinuxCon EU is also
>   sysadmin-heavy. And we should get Fedora Workstation into developer
>   conferences that we don't normally pay attention to because they're
>   not Linux focused. (What are these? Where are they?) And we should
>   get Fedora Cloud into conferences where people are into new scale
>   out methods of application deployment and cloud computing in
>   general.
> 
> 3. Small grassroots LUG, community, and expo events. These don't have a
>   lot of global impact, but put together, they can have cumulative
>   grassroots effect. These are primarily centered around individual
>   ambassadors and their interests and local community — how can we
>   best support that? What's the right balance with the other things?

We had got a similar FAD to discuss about our events and activities in
FY2016 in APAC and the reault is a list of events and their estimated
budget.

> For each of these, we should not just _go_, but have an intended impact
> and message, and find a way to measure how successful that was, for
> improving results next year (or deciding to go elsewhere).

Yes, it is a good idea.
We will dig deeper into our list to evaluate each of them to see if what
we can do more.

Kind regards,
Tuan

[1] https://fedoraproject.org/wiki/FAD:PhnomPenh_2014/events