Fedora.next Product Branding for Cloud

[Máirín Duffy]

On 11/20/2013 11:03 AM, Joe Brockmeier wrote:
> On Thu, Nov 14, 2013 at 09:10:15PM -0500, Máirín Duffy wrote:
>> • Should each product have its own logo? or
> 
> Yes. 
> 
>> • Can you add our product to the Fedora website? or
>> • Can you make our product its own website? (How should we represent
>> these products on the website? Should we allow products to have their
>> own separate websites?)
> 
> That's a good question. Maintaining a separate Web site is a fair amount
> of work, but *might* be worth it. I lean towards trying to keep the
> projects/products all on the same site, though.

So, just for clarification, we weren't looking for answers to those
questions specifically (although I agree tentatively with your
assessments here, it's up to the Design team and FPL / advisory board to
decide.)  We were more trying to give a flavor for the kinds of
questions that are starting to be posed towards us that are driving us
to this research in order to figure out the best answers.

>> To start off the rebranding discussion, the Fedora Design Team has 4
>> basic questions for each of the 3 product-focused working groups to answer:
> 
> Taking a crack at these, so we have something to start with:

Okay, these are great -
> 
>> (1) What problem does your product solve, in one sentence?
> 
> Fedora Cloud provides a customizable base image and tools for developing
> scale out applications on public and private clouds.
> 
>> (2) Who is the target audience for your product, in one sentence?
> 
> Developers creating scale out applications on top of public and private
> clouds.
> 
>> (3) List at least 5 products that successfully target the same target
>> audience you are after.
> 
> * On public cloud (AWS) various AMIs (Amazon, CentOS, Ubuntu) that are
>   popular.
> 
> * BitNami images on public + private clouds. 
> 
> * PaaS offerings (Heroku, Engine Yard, OpenShift) 
> 
> * Docker
> 
> * Windows Azure (Not sure how successfully...) 
> 
>> (4) List at least 5 products that try to solve the same problem.
> 
> * Docker
> 
> * Various AMIs 
> 
> * SUSE Studio
> 
> * Ubuntu 
> 
> * CentOS

> I think we can respond by December 4th, if not sooner. 
> 
> Thoughts, comments, flames?

Looks fantastic so far and already helps me personally understand the
product space better than I did before! :)

~m