thinking about the Fedora brand (WARNING: this is for you)

[Karsten Wade]

This sweet presentation says so many things, I'll mainly let it speak
for itself:

http://www.peachpit.com/content/images/0321348109/goodies/The_Brand_Gap.pdf

I recommend hitting F5 and doing the full-screen slideshow.

Why read this?

* If you think Fedora is a brand (it is)
* If you care what other people *feel* about Fedora (you do)
* If you have ever said, "I can't do/don't understand marketing, so I
can't be involved in a discussion of the Fedora brand" (too late, you
already are involved)
* You like pithy formulas: T = r + d
                           Trust = reliability + delight

:) - Karsten
-- 
        Karsten Wade              ^     Fedora Documentation Project 
 Sr. Developer Relations Mgr.     |  fedoraproject.org/wiki/DocsProject
   quaid.108.redhat.com           |          gpg key: AD0E0C41
////////////////////////////////// \\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\
-------------- next part --------------
A non-text attachment was scrubbed...
Name: not available
Type: application/pgp-signature
Size: 189 bytes
Desc: This is a digitally signed message part
Url : http://lists.fedoraproject.org/pipermail/advisory-board/attachments/20070801/81de60c8/attachment.bin