[Design-team] Building Brand Together

Martin Sourada martin.sourada at gmail.com
Wed Jun 10 13:46:27 UTC 2009

On Sat, 2009-06-06 at 10:35 +0545, Ujjwol Lamichhane wrote:
> As a Fedora KDE user i am forwarding this link to Fedora Artwork Team
> and KDE Fedora.... 
Hm... that's kinda long text... So what *I* think about branding? 

For us (meaning the Fedora Project) the brand should be Fedora (and by
far not just the logo). The ultimate goal would be when people would
recognize Fedora just by a glance (and not just by wallpaper). We are
not a project built upon GNOME or KDE or whatever DE (where I would see
a strong reason to build our brand upon such project, so that we would
be something like reference GNOME or KDE or whatever DE distribution)
but a project using these as means to deliver first class user

Yep, because we support that many desktop environments, it's not an easy
feat. We have customized GTK, we have customized Metacity and XFCE
window manager and we share our wallpaper among all the desktop spins
(yep, the astronomy, security, FEL, ... spins have their own default
wallpapers) but in KDE we still use upstream widgets and windows theme
(I'm not making any conclusions about their awesomeness or usability)
and we are using upstream icons everywhere (echo[-perspective] is
nowhere close to be a good default icon theme) - as a result, if you
have KDE, no-one will recognize it's fedora, unless (s)he looks on the
wallpaper. If we want to do our branding properly we need to customize
the default artwork anywhere and that's not a job one man can do and we
would totally need to synchronize our efforts across the various DE
SIGs, Design Team and, to keep our branding consistent even with our web
pages, with the Websites SIG (or whoever takes care of fp.o).

Now the real question is how much we really want to promote the Fedora
brand compared to upstream brands like GNOME, KDE, LXDE, XFCE and so
on... I am for as throughout Fedora branding as possible, but that's
just my personal opinion.

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