[Design-team] Sharing brand with upstream [Was: Building Brand Together]

Jaroslav Reznik jreznik at redhat.com
Thu Jun 18 08:30:51 UTC 2009

Hi all!
I talked to KDE artwork guys (mostly Pinheiro as he's responsible for it) and 
as result I think we (KDE SIG at least) should join this effort! Sounds great 
for me.

So what is it NOT about?
It's not about stealing Fedora identity and it's not about shipping default 
upstream wallpapers, logos etc.

So what is it about?
It's about cooperation and marketing both brands together so everyone can 
distinguish between Fedora and KDE (Gnome, other DE, OS etc...) but with 
strong visual feeling - I'm using KDE/Gnome/... on Fedora.

Actual proposal from them sounds like:
We have selected our codename for future Fedora release and our design team 
prepare artwork (or mockups, depends on time), upstream joins this effort and 
they combine our theme with their current theme (so now it's Leonidas and Air 
= Airy Leonidas :D) to match together.

What does it mean for us?
Visually consistent and rich desktop environments with strong brand feeling 
for both upstream and downstream.

What we have to/should do?
We need our artwork as soon as possible and after F11 process I think we 
should reconsider design strategy. I know where the problem was, from Mairín's 
comments in my blog post. We should do our best to avoid it for future 
releases. Of course - it means lot of communication and you know...

Only for KDE and Fedora?
No, OpenSuse, (K)Ubuntu already accepted this offer, I'm not sure if Gnome is 
planning anything similar. This is really in beginnings and maybe some IRC 
meeting with all interested parties would be useful.

I think it's a nice idea, sounds great (even I'm not Apple fan :D) and it can 
be considered by other DE's teams (upstream/downstream) either. All sides 
could gain profit from it. So what do you think about it? 


On Saturday 06 June 2009 06:50:39 Ujjwol Lamichhane wrote:
> As a Fedora KDE user i am forwarding this link to Fedora Artwork Team and
> KDE Fedora....

Jaroslav Řezník <jreznik at redhat.com>
Associate Software Engineer - Base Operating Systems Brno

Office: +420 532 294 275
Mobile: +420 731 455 332
Red Hat, Inc.                               http://cz.redhat.com/

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