[Design-team] Proposal

Tareq Al Jurf taljurf at fedoraproject.org
Thu Apr 22 17:03:56 UTC 2010

Hi Nelson
I think that you should see this fedora-art.org
I sent opendesktop.org an email, and they've done it.


On 22 April 2010 19:52, Nelson Marques <07721 at ipam.pt> wrote:

> Hi all,
>  I thought over in many things and I do recognize some problems that
> might be related to people not enrolling with communities like our. I
> would like to propose the following (though I could prepare a decent
> document, I'd rather take this approach first).
>  Fedora 13 is going live soon, and honestly everyone should be committed
> to it, but once F13 is live, it is expected that maybe in the upcoming
> months after the release there's too much to do still. So maybe the best
> time is to trigger this around July. At that time people should be
> preparing for vacations and so on (at least the youth, which is probably
> the main audience for this).
>  I am not sure when the theme is going to be decided and specially by
> whom for Fedora 14, but this makes sense to be done right after such is
> accomplished.
>  What I would like to do:
>  Launch a challenge in existing artist communities through a cooperation
> protocol between Fedora and those communities, for some quick examples:
>  * opendesktop.org (gnome-look.org, kde-look.org, etc);
>  * deviantart.com
>  * gnome.org and kde.org (?? this people are most likely buried with
> work already)
>  * suggestions from current artists
>  This challenge should be a "call to arms" oriented campaign in which
> artists are invited to produce artwork for Fedora Project. As things are
> not going to be much random, this is what I though that is going to be
> needed:
>  #1 - Fedora 14 Theme > this has to be decided prior.
>  #2 - A document that provides guidelines for participants to comply
> (this should be accomplished by the Fedora Design Team, as it's their
> field of action/expertise).
>  #3 - A place where artists can submit their work. (this shouldnt be too
> complicated and I would suggest to use a wiki page for this).
>  #4 - Licensing for submitted artwork (this is for sure something I have
> no knowledge, I believe that eventually there are people here who have
> done similiar things in the past, so selecting and highlighting such
> would be great).
>  #5 - A committee to analyze the submitted artwork. We can run this as
> Fedora or eventually also invite people from other communities, such as
> GNOME, KDE, etc. If this artwork is going to be enabled by Fedora and
> distributed for KDE/GNOME, makes sense to me to have someone from their
> project on this also. See such option as strengthening bonds between us
> and them.
>  #6 - A proper Marketing/Communication campaign for this. We should be
> able to reach everyone.
>  #7 - Decide what kind of artwork we want (ex: GNOME Meta Themes, KDE
> themes, Icon Themes, wallpapers, videos ?).
>  #8 - Some Ambassadorial support work. I would recon that _current_
> artists who are ambassadors should have a key role here. As artists they
> might be enrolled on other existing communities, they for sure talk the
> same language as other artists and know how to attract people in a more
> effective way than we can at Marketing. As for standard non-artist
> Ambassadors, I believe they can help a lot also, as running such project
> is mainly Public Relations work (something I suck at).
>  Some doubts:
>  - If we run such campaign, who decides if we can include or not
> community based artwork? Can we freely include on F14 some extra stuff
> that we get from such a campaign ?
>  - The tools... we are promoting open source, but if we scroll through
> Deviant Art for instance, there is work which is distributed with a
> friendly license, but is generated in maybe non-friendly software, such
> as OS X platforms and eventually not GIMP/Inkscape stuff. Should we
> apply restrictions and check for headers and traces of non-oss in the
> submitted artwork?
>  - I would like submitters to place their artwork in place where FAS
> registration is demanded. In the rush of submitting their work, they
> will go through that step with some "pleasure". If such is done, with a
> single group apply (ex: design-team) and joining a mailling list, their
> approach as a potential Fedora contributor is basically done. This could
> be explored.
>  - Ice breaking... People who might want to submit artwork will be for
> sure in contact with some of our people. For example we can probably
> forward them for a "help list" for this event or existing list such as
> design-team to clear some doubts. Doing such will place them directly in
> contact with Fedora Teams and will work as a Ice Breaker. This should
> probably make their possible integration in the future much easier, as
> they will start having friendly voices around.
>  - Motivation - Fedora is supposed to be installed in 24 million
> computers worldwide (or so some say). This is a kick-ass distribution
> channel for artists. It should provide enough motivation for them to
> participate (if we are friendly with rules).
>  - Marketing Involvement > I'm not sure how many people face this, but
> this is a typical marketing promotion campaign. It does require some
> work and free time. I'm making myself available for this and I can nag
> my employer to give me 5 hours weekly to work on this, plus my free
> time.
>  - Ambassadorial Work > I'm not sure on how this can be done, so some
> feedback from Ambassadors is welcome, and eventually we can see how we
> can help each other. Even between the involved departments/teams of
> Fedora in such, their work as moderators and promoters should be a must.
>  - Cost/Benefits Relation > This should be positive for everyone
> involved. I'm not sure how design team faces such initiative... Fedora
> Design is very important, and this should be an accessory for their
> work, and of course a way to reinforce their ranks in number and gather
> more contributors/artists for Fedora Artwork/Design Teams. That should
> be our greatest benefict, plus providing a wider set or artwork on the
> release. Get more people signed on FAS in a friendly way. Break the Ice
> between Fedora and possible contributors. On the costs side... This is
> will require time and effort from at least: Ambassadors, Marketing,
> Design/Artwork and other teams of Fedora such as QA, packaging, etc. I
> would say that 20 submissions for Meta-Themes would be already a great
> win and would reward us all.
>  For the rest, this is a very superficial approach, but if there is
> interest from Fedora on this, I will turn this into a more in-depth
> document and more objective.
>  I believe we can try to do something different here and try to enlarge
> our community a bit, plus providing a bit more of community
> contributions.
>  All the problems have solutions, we just need to identify them and work
> them out. I believe we have enough time between now and Fedora 14 theme
> selection to work out this in a way that we can kick in fast and
> aggressive soon after the main art theme is selected.
>  I really would love to ear everyone's view about this, their own ideas
> on how to make better, their concerns, their critics... everything...
> only in possession of such information we can have a strong basis to
> work out soemthing like this.
>  From my personal point, I'm willing to place 10 hours/week for such
> project and report to Marketing every single week about what has been
> achieved.
>  Nelson.
> --
> Nelson Marques
> Evil Clown (http://redwing.hutman.net/~mreed/warriorshtm/evilclown.htm<http://redwing.hutman.net/%7Emreed/warriorshtm/evilclown.htm>
> )
> --
> marketing mailing list
> marketing at lists.fedoraproject.org
> https://admin.fedoraproject.org/mailman/listinfo/marketing

Tareq Al Jurf
Fedora Ambassador
Riyadh, Saudi Arabia
taljurf at fedoraproject.org
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