Rawhide plans

[Zach Villers]

Le Mer 19 août 2015 18:22, Rex Dieter a écrit :
> Kevin Fenzi wrote:
>
>> * Matt opened a thread on the marketing list about renaming rawhide. It
>> sounds like most people would prefer us to make the changes first,
>> then and only then look at renaming.
>
> s/renaming/rebranding/
>
> I personally would prefer the name be preserved if at all possible, but if
> the marketing gurus feel otherwise, so be it.

I doubt anyone will be fooled by a name change, what matters is the actual
state of the repository not naming tricks. All renaming will win us is
lots of internet pages stating newname = rawhide and repeating baby eating
anecdotes. So actually counter productive, the new name will start with
all the historical badwill (because that's the easy reporting part) and
none of the recent improvements.

I think this is why we should focus on the state of rawhide first as Kevin said. Then, when Fedora, as a project, has
something that we want to drive adoption/usage of, re-branding can bring the attention and focus in. I don't think this an either/or scenario, just
a matter of not putting the cart before the horse.


Good reputation must be earned, magical tricks do not work (even lavishly
funded renaming marketing campaigns have little effect, the best one can
do is to acquire a brand with lots of goodwill and try to subsume another
in it).


The Fedora next evolution really seems to have made an increase in users and community. It's part of why I'm here.
Having an improved rawhide shows that Fedora isn't standing pat. But like you said, the product has to live up to
the rebranding message.

Regards,
Zach 
#aikidouke


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