Attention / Interest / Desire / Action,, or why marketing 'the Fedora project' is a bad idea.

Mike MacCana mikem at
Mon Jun 20 12:45:00 UTC 2005

On Sun, 2005-06-19 at 12:18 -0400, Jeff Spaleta wrote:
> On 6/19/05, Matthew Miller <mattdm at> wrote:
> > If we're marketing, we start with, okay, there's this set of people who make
> > up a definable demographic of some sort (geographic, or an industry or
> > application, or various other ways to slice it) and say "Okay, what can we
> > do to make Fedora appeal to the people that make up this market?" That might
> > involve promotion in a "language" that speaks to whoever the target is --
> > and it also includes things like "if we want to appeal to market XYZ, we
> > should make sure Fedora addessess function ABC."
> The market for fedora... are people  in the community who want to be
> more than users.. people who want to contribute.  

I disagree. And I think more people feel like contributing to successful
products - ie, ones with lots of users. 

Most contributors got into Linux as users. 


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