Logo lessons

Joshua Wulf jwulf at redhat.com
Thu Nov 10 22:32:33 UTC 2005

Heh, thanks for the shout out Jef, and the guidance. Much appreciated. 
Greg, let me send you my resume and put in an official sounding 
application for the official sounding title, with Jef as my referee.

Testimonials it is. Let me use my powers for good, and try to coordinate 
my madness a little better so that people don't have to change their 
pants or take a double dose of their medication after I fire up the 
browser (sorry about that guys...)

On the logo, let me make a humble contribution to the process dialog.

Let me preface this by saying: "In my humble opinion"

Let's let the community mother our little tyke before we present him to 
the wider world. Let us comb his hair down, wipe that smudge off his 
face with a handkerchief and straighten his shirt collar before sending 
him out on stage. Let us stand around him and say: "That's our little 
boy!". Someone else will be standing there and may be thinking: "(He 
sure is one butt-ugly mofo, but....) yep, that's our boy alright - you 
go get 'em champ!"

Whatever differences we might have within the community over the logo 
are our business, and we talk about that at home. Once the logo goes 
live to the wider world, if anyone mouths off over it, that person above 
will the first to snarl: "You watch your mouth about my kid!"

Because then it's no longer about visual design, it's about community. 
It's about sitting around the table on an afternoon with a pot of a hot 
drink and sharing feelings, swapping nonsense stories, and mouthing off 
about what you think about the world.

That logo is not simply a collection of vectors or rasterized bits, it's 
a visual representation of our community. Let's help to percolate that, 
and try to avoid people feeling that they were left out somehow. When 
the logo is unveiled to the world, our community is in the know, part of 
the surprise, rather than the surprised.

Whatever aspects could have been done better up to this point are 
already there, but I think a significant opportunity is still open to us 
at this point.

Anyway, that's my 10c contribution to the last leg of the process. 
Others are driving this process, I'm just giving suggestions from the 
cheap seats.

Now, let me see about these Testimonials....


Greg DeKoenigsberg wrote:
> LOL!
> Mr. Wulf, looks like you're being drafted.  That's what you get for being 
> so damned eloquent.  :)
> --g
> _____________________  ____________________________________________
>   Greg DeKoenigsberg ] [ the future masters of technology will have
>  Community Relations ] [ to be lighthearted and intelligent.  the
>              Red Hat ] [ machine easily masters the grim and the 
>                      ] [ dumb.  --mcluhan
> On Thu, 10 Nov 2005, Jeff Spaleta wrote:
>> On 11/10/05, Greg DeKoenigsberg <gdk at redhat.com> wrote:
>>>   b. Advertised more widely that we were working on the logo -- and
>>>      also, advertising that the place for those logo discussions
>>>      was this mailing list.
>> If only we had known about Wulf's absolutely burning desire to
>> dissiminate information through the blogosphere 4 months ago.  Now
>> that he's made a belated appearance.. I suggest we shackle him with
>> some sort of official sounding title and make him accountable for
>> getting the word out about other marketing initiatives that are in
>> process now.  The user testimonial collection concept spring easily to
>> mind as  something Wulf could wax eloquent about right now across a
>> variety of mediums and drive a summary of community input back to the
>> marketting group and have it actually be timely.
>> -jef"tag you're it"spaleta
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