Where to go with marketing next?!

[Jonathan Roberts]

Hey all,

So, following on from the previous thread, I think it would be useful to
try and figure out what the marketing team is currently doing well, what
we're doing less well, and what we can do in the immediate future (i.e.
the next month) to improve.

I realised this was long and rambly, here's a brief conclusion:

So, in summary: digg more, try and focus our efforts together a bit more
if possible (i.e. FWN CMS or something similar), and pick up the work of
picking out features and builiding press for them earlier in the release
cycles.

What do peole think? What ever you think, I think we should "just do it"
and become pragmatists! Here are some of my immediate thoughts in longer
form:

What we're doing well: 

 - keeping a tab on all of Fedora's coverage in places
 - FWN I would count as marketing and I think do a great job
 - the interviews for F8 I think were good
 - the release summaries are also super

What we're doing less well: 

 - Getting stories about Fedora out to the press as a whole (I know
there's been some threads about this, particularly with regard to
working with Red Hat to get more press releases done)
 - "viral" marketing: would be cool to see Fedora turning up in more
people's blogs and more on places like Digg and Slashdot
 - Not enough talk to with developers

How we can improve immediately over the coming months: 

 - There's talk of setting up some kind of CMS for FWN that will allow
comments, regular blog posts etc? I think this would be awesome, as
although the weekly summaries as they are rock, one place where we can
post interviews, news as it emerges, weekly summaries would generate a
lot more buzz than it being spread out all over - I think. 

 - The above is useless if we don't do more to talk with developers and
find out what we should be talking about! Maybe if we accept that they
might not want to blog etc and just monitor feature pages, chat/e-mail
developers regularly when the feature pages show something worthwhile
talking about! 

 - Places like Digg and Slashdot are community based, they have the idea
that you'll want to digg stories similar to your friends - i.e. other
Fedora users. We should try and make better use of this and put out more
shouts and submit more Fedora related stories :D All the stuff that we
get sent to the marketing-list about Fedora in the news, we should be
digging these stories as well (heh, at least the positive ones!)