Fw: increasing the reach of fedora-marketing

Nicu Buculei nicu_fedora at nicubunu.ro
Mon Oct 29 08:56:19 UTC 2007


Rik van Riel wrote:
> Oops, mailman eats messages from non-members, so you guys never
> saw Leigh's emails.  This one contains info you did not see in
> my replies to her, so I'm forwarding this one through.

Well, it does not eat the messages, it only route them to moderation and 
also the moderator can list specific unsubscribed addresses to be always 
accepted.

> Begin forwarded message:
> 
> Date: Sun, 28 Oct 2007 19:50:45 -0400
> From: Leigh Cantrell Day <lday at redhat.com>
> To: Rik van Riel <riel at redhat.com>
> 
> What would help greatly would be globally planned launches.  Often my 
> team learns of new drops too last minute to be able to develop a 
> large-scale launch that does not compete with other priorities on the 
> calendar.  If we have plenty of advance notice, available spokesppl, 
> details, etc.  then we could plan a *global* launch at release time
> that includes the following elements:
[...]
> For instance, have learned last week that F8 is coming 11/8.  This is 1 
> day after a major infrastructure launch.  we are basically competing 

Well, the release schedules, as good as we can do, are publicly 
available at http://fedoraproject.org/wiki/Releases

Unfortunately, due to the specific nature, the final date is not set in 
stone and the experience teach us all the releases so far slipped at 
least a few days at the last minute.
Even now we talk (on the devel list) about some potential blockers which 
may delay the release, but the probability is low.

> with our own news and press attn.  I suggest we launch to the community 
> on 11/8 and do big press (all of the elements mentioned above) to get 
> serious exposure + accurate reporting.  It's also Oracleworld 
> (11/11-11/15) and press are fiendish for news during this time.
> 
> Your thoughts, and support, are appreciated.  Those of us dealing with 
> press/analysts also are feeling the void a few have indicated.

I don't think only release dates are worth publicizing, there are many 
technological advances, like the inclusion of Iced Tea which are 
important and known well in advance and could be used to build 
expectation and momentum.

-- 
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