Associating the Red Hat and Fedora brands?

Rahul Sundaram sundaram at fedoraproject.org
Tue Apr 1 14:49:47 UTC 2008


Jeroen van Meeuwen wrote:
> Rahul Sundaram wrote:
>> Greg DeKoenigsberg wrote:
>>>
>>> So I'm going to ask this question to you, the friendly Fedora 
>>> marketing team.
>>>
>>> But first, a history lesson:
>>>
>>> http://lwn.net/Articles/83360/
>>>
>>> This is pretty much the most accurate depiction of how the great 
>>> brand gulf between Fedora and Red Hat started.  And in many people's 
>>> minds, that gulf has grown to such an extent that many don't have any 
>>> way of associating Red Hat with Fedora *at all*.
>>>
>>> So let me ask you:
>>>
>>> If, in splash screens for Fedora, we put a tasteful "sponsored by Red 
>>> Hat" with the Shadowman logo somewhere small... how would you all 
>>> feel about that?
>>
>> A bit of a odd thing going on here. I just suggested a very similar 
>> idea very recently in the list and two people quoted you to show why I 
>> shouldn't do this. Apparently now that you are for it, I guess it is ok.
>>
> 
> Co-branding though is something completely different then putting a cute 
> little Shadowman in some corner saying truthful things.

I even gave the same wording "sponsored by Red Hat" so maybe your 
interpretations are different. Read the last sentence of my mail.

Rahul




More information about the marketing mailing list