Associating the Red Hat and Fedora brands?

Jonathan Roberts jonrob at fedoraproject.org
Mon Mar 31 21:56:17 UTC 2008


On Mon, 2008-03-31 at 17:26 -0400, Greg DeKoenigsberg wrote:
> So I'm going to ask this question to you, the friendly Fedora marketing 
> team.
> 
> But first, a history lesson:
> 
> http://lwn.net/Articles/83360/
> 
> This is pretty much the most accurate depiction of how the great brand 
> gulf between Fedora and Red Hat started.  And in many people's minds, that 
> gulf has grown to such an extent that many don't have any way of 
> associating Red Hat with Fedora *at all*.
> 
> So let me ask you:
> 
> If, in splash screens for Fedora, we put a tasteful "sponsored by Red Hat" 
> with the Shadowman logo somewhere small... how would you all feel about 
> that?

I'd say that things have changed a lot since that was written. What were
those statistics that Max pointed out a while ago? Over 50% of packages
are now maintained by the community; the build system is now completely
open; anybody can gain the trust of the project and be allowed to work
on essential infra; the list goes on! 

With this in mind, I see no problem with thanking Red Hat and linking
ourselves with their strong brand in a subtle manner. But maybe we ought
to do more to promote the massive achievements in community growing that
have happened lately...

Jon




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