Slogan == Call to action

[Jack Aboutboul]

Paul W. Frields wrote:
> The best slogans are calls to action.  Can we agree to concentrate not
> on descriptions of Fedora for a slogan, but calls to action, with an
> active verb?
>
> "Freedom to rock out":  Not such a good slogan.  There's no call to
> action, just a description of what the product provides.
>
> "Rock out":  Better, and makes the consumer feel like they're being
> empowered by the product.
>
>   
Innovate Freely?

Jack