What happened in June of 2009 within the Fedora Project?

[Gregory Zysk]

On Wed, Oct 14, 2009 at 5:12 PM, Larry Cafiero <larry.cafiero at gmail.com>wrote:

> Hey, all --
>
> I'm not sure I'm following this proposal correctly, so I may need a little
> help. So maybe a little clarification might help, please.
>
> On Wed, Oct 14, 2009 at 5:22 AM, Gregory Zysk <gz.int.project at gmail.com>wrote:
>
>> Dear Marketing,
>>
>> One of the first things I see in order to help in marketing is the
>> establishment of measurement systems. Measurement systems allow us
>> internally to gauge how we are doing, and what needs to be improved. This is
>> true also for the those viewing the community from an external standpoint.
>> These measurements will provide us with more legitimacy and provide a
>> platform where we are transparent about our results and that our results are
>> measurable (and not some abstract way that no one can understand). I can
>> see https://fedoraproject.org/wiki/Marketing_research that we have begun
>> to start an formulate research that will be used to produce these
>> statistics, but fail to see any methodologies that are used to base these
>> questionnaires off of.
>>
>
> OK, that's fine. I'm with you so far, until we get to here:
>
> One thing I would like to start with to help all of you form a marketing
>> mindset is to ask the question of "What happened in June of 2009 within the
>> Fedora Project?
>>
>> As you can see: https://fedorahosted.org/fama/wiki/AmbassadorMetricsviews that we have had a steady increase since measurement began in January
>> of 2006. That is until June of 2009.
>>
>> Once we can answer this question, we can begin to answer these
>> sub-questions:
>>
>> 1) Who were these ambassadors?
>> 2) What specific contributor groups were they apart of?
>> 3) Where did they go after they left the ambassador group?
>>
>
> Joerg can probably help out here -- please do, Joerg -- but wasn't June
> 2009 when we implemented the mentor program for Ambassadors? Before this
> program, basically, the only requirement you needed to be a Fedora
> Ambassador was that you had an e-mail address, a regular pulse and steady
> breathing (although the breathing part didn't have to be steady, as long as
> you were breathing). Now there's a more detailed process to follow, which
> a.) scares off those who are not committed to Fedora and only want "free
> stuff," and b.) allows us a to cultivate a better quality of Ambassador.
>
> As Joerg may have mentioned also, I believe around this time the
> Ambassadors list was purged of non-participants. Messages were sent out and
> those who did not respond (or responded that they were no longer interested)
> were taken off.
>
> That could explain largely why numbers "dropped," providing a false
> negative when you look at the numbers without applying the changes.
>
> I could be wrong about the timing of the mentor project's initiation, but I
> would bet that's why numbers dropped.
>

>>> This could very well be it (A change in the mentorship program). I am
just trying to get some answers that will give me some feedback to formulate
ideas from.

>
> Please feels free to give me your comments and suggestions regarding this
>> issue, so we can start to problem solve some issues to help us provide
>> better and more improved results, as we do technically with every release.
>
>
> Unfortunately, I don't have as much time to participate in the marketing
> group as I would like, but I'd be more interested in analyzing external
> developments, like why did record numbers of people download Fedora 11 and
> what are their experiences (good/bad/indifferent) and build a marketing
> scenario around that, rather than use the time and effort to look internally
> at how many people participate in Fedora and why.
>

>>> Your internal situation always reflects your external situation. For
instance, if you are sad or not feeling good on the inside, other people
will see that and then respond to you accordingly. I agree that these
external experiences also need to be measured. There is a problem with
measuring downloads though, it does not give us a realistic number of how
many people actually use Fedora. It goes for the same ranking system on
http://distrowatch.com/stats.php?section=popularity. These popularity
rankings are just based off of downloads and just give us data to reflect
just that: downloads.

>
> Maybe I misunderstand your proposal, Gregory, but you asked for comments,
> so here are mine.
>

>>> Of course. I will always welcome your comments any all others too. Thank
you for them :)

>
> Larry Cafiero
> Regional Ambassador, U.S. West Coast states
> Fedora Project
>
>
> --
> Fedora-marketing-list mailing list
> Fedora-marketing-list at redhat.com
> https://www.redhat.com/mailman/listinfo/fedora-marketing-list
>



-- 
Gregory Zysk

https://fedoraproject.org/wiki/User:Gmzysk

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