Keyword Optimization on FP / Self-Introduction: Garland Binns

[Robyn Bergeron]

On Tue, Apr 20, 2010 at 6:10 PM, Garland Binns <gbinns at mediarake.com> wrote:
> Hi Everyone,
> My name is Garland. I've been looking through fedoraproject.org and I
> noticed that there isn't a ton of keyword optimization. There definitely
> appears to be a lot of potential for increasing our rank and penetration
> within the search engines, hence, bringing us more relevant traffic and
> potential users/contributors. For example, the core pages that appear in the
> top left of the home page (Home, Get Fedora, Join Fedora, Help) all have the
> same title tag and no meta description - they also don't appear to be
> well-optimized for any keywords other than the phrase Fedora Project. By
> changing this not only could we increase exposure by inserting additional
> highly sought after keywords, this would also give us the opportunity for
> these main pages to appear independently on the same page of search results,
> giving us more page share leaving less room for other results that could be
> siphoning potential visitors.
> Just the word "linux" alone, has many variants that are currently generating
> hundreds of thousands of searches each month. With a little work we could
> start taking advantage of this:
> http://dl.dropbox.com/u/1673758/linux_keyword_ideas_20100420_1535408.csv
> Here is another spreadsheet which also has many variants:
> http://dl.dropbox.com/u/1673758/linux_distro_keyword_ideas_20100420_1739862.csv
> Just the term "linux iso" is used approximately 200,000 times in searches
> worldwide each month. These are people that already know how to create discs
> to distribute. We are nowhere to be found on any of the search engines
> because none of our pages are optimized for this term.
> Wouldn't it be a good thing if people were able to see a link to Get Fedora
> when they were searching for a linux iso?
> I would love to collaborate and join the Marketing Team to come up with a
> plan for taking advantage of these opportunities.

Garland,

I created a quick wiki page at
https://fedoraproject.org/wiki/Keyword_optimization --

Feel free to fill it in with some of your ideas.  I'd love to hear
about any ideas you have as far as how can we measure success in this
area as well - or different ways we can focus our efforts over time.

It's just a basic framework to help you get started - it would be
great to see a plan of what you'd like to do starting in F14 (or
sooner!) - and what you think you would need as far as tools (aka
information / access / whatever), so we can get you on that path.  I
see you're already in sync with the Websites team - and they may be
able to help you out quite a bit.

We (Marketing) have weekly meetings on irc (read about it here:
http://fedoraproject.org/wiki/Marketing_meeting) - but as you already
have figured out, some of us are on IRC quite a bit. If you have any
questions - feel free to ping people on #fedora-mktg, or on the
mailing list, of course.

It will be great to have someone who is experienced in this type of
thing on our team - I'm really looking forward to seeing what ideas
and plans for going forward you have.

Thanks for joining!! :)

-Robyn


> With that said, here's my Mad Lib:
> Hi, my name is Garland Binns and I live in Chicago, IL. My Fedora Account
> System (FAS) username is gbinns, and my IRC nick is gbinns.
> I learned about the Fedora Marketing team through the Websites Team, and am
> interested in joining because I'm a full time Internet marketing
> professional, web developer, and project manager.
> This is the first FOSS project I have worked on, however, I've administered
> and implemented many different marketing projects and programs in the past
> in other arenas, specifically related to email, SEO, SEM, SMM. and the
> Internet.
> My skills, which I hope to utilize in Fedora Marketing, include:
> (Marketing Skills) - Email/SEO/SEM/SMM
> (Other Skills) - Project Management/Web Design/Web Development
> I'd also like to learn more about Linux-based programming languages.
> When I'm not working on Fedora, I am working full-time at Media Rake, Inc.,
> which is a company that helps businesses grow online.
> A couple of goals I have for the Fedora Project are expanding its reach to
> convert people to Fedora like myself, who have frequently relied on Windows
> and OSX in the past when it comes to computing, and seeing Fedora become the
> number one distro on the Internet.
> I am wondering if I can join the Marketing Team.
> Please help me get started!
> Sincerely,
> Garland
> --
> Garland Binns: Media Rake, Inc. - Digital Landscape Architects
> Phone: (646) 867-2335 | Fax: (877) 329-3410 | Web: www.mediarake.com
> LinkedIn: www.linkedin.com/in/garlandbinns
> Twitter: www.twitter.com/garlandbinns
>
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