Keyword Optimization on FP / Self-Introduction: Garland Binns

[Garland Binns]

Hey All,

I just finished preparing the Wiki page that Robyn setup for the Keyword
Optimization project:
https://fedoraproject.org/wiki/Keyword_optimization

<https://fedoraproject.org/wiki/Keyword_optimization>Please let me know your
thoughts. I hope you all are having great weekends!

Sincerely,
Garland

--
Garland Binns: Media Rake, Inc. - Digital Landscape Architects
Phone: (646) 867-2335 | Fax: (877) 329-3410 | Web: www.mediarake.com
LinkedIn: www.linkedin.com/in/garlandbinns
Twitter: www.twitter.com/garlandbinns

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On Wed, Apr 21, 2010 at 7:00 AM,
<marketing-request at lists.fedoraproject.org>wrote:

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> Today's Topics:
>
>   1. Re: In the news: Zarafa (Rahul Sundaram)
>   2. Re: Keyword Optimization on FP / Self-Introduction: Garland
>      Binns (Robyn Bergeron)
>   3. Re: [in the news] Fedora taps Zarafa open source groupware
>      for 13 (Rahul Sundaram)
>
>
> ---------- Forwarded message ----------
> From: Rahul Sundaram <metherid at gmail.com>
> To: marketing at lists.fedoraproject.org
> Date: Wed, 21 Apr 2010 09:49:46 +0530
> Subject: Re: In the news: Zarafa
> On 04/21/2010 01:11 AM, Paul W. Frields wrote:
> >
> > As some others noted, I think pulling the feature is unwarranted.  At
> > least part of the compelling story around Zarafa is that it's included
> > because a volunteer took advantage of our open, community process to
> > get a cool piece of software into the distribution.  This happens
> > quite a lot, and deja-dup is another good example.
> >
>
> FYI,  I bought deja-dup into the distribution and asked the Fedora
> Desktop team to include it.  The primary (and really the only) upstream
> developer, Michael Terry works for Canonical.  Duplicity has supported
> Amazon S3 as a backup option forever and the developer was merely
> exposing that in the GUI.  There is no commercial agreement anywhere in
> this equation.  We simply filled in a gap in our desktop solution.
>
> Rahul
>
>
>
>
> ---------- Forwarded message ----------
> From: Robyn Bergeron <robyn.bergeron at gmail.com>
> To: For discussions about marketing and expanding the Fedora user base <
> marketing at lists.fedoraproject.org>
> Date: Tue, 20 Apr 2010 21:54:45 -0700
> Subject: Re: Keyword Optimization on FP / Self-Introduction: Garland Binns
> On Tue, Apr 20, 2010 at 6:10 PM, Garland Binns <gbinns at mediarake.com>
> wrote:
> > Hi Everyone,
> > My name is Garland. I've been looking through fedoraproject.org and I
> > noticed that there isn't a ton of keyword optimization. There definitely
> > appears to be a lot of potential for increasing our rank and penetration
> > within the search engines, hence, bringing us more relevant traffic and
> > potential users/contributors. For example, the core pages that appear in
> the
> > top left of the home page (Home, Get Fedora, Join Fedora, Help) all have
> the
> > same title tag and no meta description - they also don't appear to be
> > well-optimized for any keywords other than the phrase Fedora Project. By
> > changing this not only could we increase exposure by inserting additional
> > highly sought after keywords, this would also give us the opportunity for
> > these main pages to appear independently on the same page of search
> results,
> > giving us more page share leaving less room for other results that could
> be
> > siphoning potential visitors.
> > Just the word "linux" alone, has many variants that are currently
> generating
> > hundreds of thousands of searches each month. With a little work we could
> > start taking advantage of this:
> > http://dl.dropbox.com/u/1673758/linux_keyword_ideas_20100420_1535408.csv
> > Here is another spreadsheet which also has many variants:
> >
> http://dl.dropbox.com/u/1673758/linux_distro_keyword_ideas_20100420_1739862.csv
> > Just the term "linux iso" is used approximately 200,000 times in searches
> > worldwide each month. These are people that already know how to create
> discs
> > to distribute. We are nowhere to be found on any of the search engines
> > because none of our pages are optimized for this term.
> > Wouldn't it be a good thing if people were able to see a link to Get
> Fedora
> > when they were searching for a linux iso?
> > I would love to collaborate and join the Marketing Team to come up with a
> > plan for taking advantage of these opportunities.
>
> Garland,
>
> I created a quick wiki page at
> https://fedoraproject.org/wiki/Keyword_optimization --
>
> Feel free to fill it in with some of your ideas.  I'd love to hear
> about any ideas you have as far as how can we measure success in this
> area as well - or different ways we can focus our efforts over time.
>
> It's just a basic framework to help you get started - it would be
> great to see a plan of what you'd like to do starting in F14 (or
> sooner!) - and what you think you would need as far as tools (aka
> information / access / whatever), so we can get you on that path.  I
> see you're already in sync with the Websites team - and they may be
> able to help you out quite a bit.
>
> We (Marketing) have weekly meetings on irc (read about it here:
> http://fedoraproject.org/wiki/Marketing_meeting) - but as you already
> have figured out, some of us are on IRC quite a bit. If you have any
> questions - feel free to ping people on #fedora-mktg, or on the
> mailing list, of course.
>
> It will be great to have someone who is experienced in this type of
> thing on our team - I'm really looking forward to seeing what ideas
> and plans for going forward you have.
>
> Thanks for joining!! :)
>
> -Robyn
>
>
> > With that said, here's my Mad Lib:
> > Hi, my name is Garland Binns and I live in Chicago, IL. My Fedora Account
> > System (FAS) username is gbinns, and my IRC nick is gbinns.
> > I learned about the Fedora Marketing team through the Websites Team, and
> am
> > interested in joining because I'm a full time Internet marketing
> > professional, web developer, and project manager.
> > This is the first FOSS project I have worked on, however, I've
> administered
> > and implemented many different marketing projects and programs in the
> past
> > in other arenas, specifically related to email, SEO, SEM, SMM. and the
> > Internet.
> > My skills, which I hope to utilize in Fedora Marketing, include:
> > (Marketing Skills) - Email/SEO/SEM/SMM
> > (Other Skills) - Project Management/Web Design/Web Development
> > I'd also like to learn more about Linux-based programming languages.
> > When I'm not working on Fedora, I am working full-time at Media Rake,
> Inc.,
> > which is a company that helps businesses grow online.
> > A couple of goals I have for the Fedora Project are expanding its reach
> to
> > convert people to Fedora like myself, who have frequently relied on
> Windows
> > and OSX in the past when it comes to computing, and seeing Fedora become
> the
> > number one distro on the Internet.
> > I am wondering if I can join the Marketing Team.
> > Please help me get started!
> > Sincerely,
> > Garland
> > --
> > Garland Binns: Media Rake, Inc. - Digital Landscape Architects
> > Phone: (646) 867-2335 | Fax: (877) 329-3410 | Web: www.mediarake.com
> > LinkedIn: www.linkedin.com/in/garlandbinns
> > Twitter: www.twitter.com/garlandbinns
> >
> > DISCLAIMER: This message contains confidential information and is
> intended
> > only for the individual(s) named. If you are not the named addressee(s),
> you
> > should not disseminate, distribute or copy this email. Please notify the
> > sender immediately if you have received this email by mistake and delete
> > this email from your system(s). Email transmission cannot be guaranteed
> to
> > be secure or error-free, as information could be intercepted, corrupted,
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> Rake,
> > Inc. and the sender do not accept liability for any errors and/or
> omissions
> > in the contents of this message which arise as a result of email
> > transmission. If verification is required, please request a hard-copy
> > version. All physical correspondence should be written with attention to
> the
> > sender and addressed to Media Rake, Inc., 2019 N. Whipple St., Chicago,
> IL
> > 60647, United States of America.
> >
> > --
> > marketing mailing list
> > marketing at lists.fedoraproject.org
> > https://admin.fedoraproject.org/mailman/listinfo/marketing
> >
>
>
>
> ---------- Forwarded message ----------
> From: Rahul Sundaram <metherid at gmail.com>
> To: marketing at lists.fedoraproject.org
> Date: Wed, 21 Apr 2010 11:50:20 +0530
> Subject: Re: [in the news] Fedora taps Zarafa open source groupware for 13
> ?On 04/20/2010 07:52 PM, Paul W. Frields wrote:
> >
> > Looks like the journalist kindly made some edits to the story headline
> > and content, based on the correction I sent in.  Thanks to the
> > Marketing team members who gave the heads-up about this yesterday, so
> > we could get a change in quickly!
> >
>
> I send in a note to the author in private earlier.   The more
> interesting question would be,  how do we make the general press aware
> of the Fedora process so that they don't equate everything that happens
> in the Fedora world as a  Red Hat initiative?  How do we explain the
> story behind the features instead of just the technical details as
> covered in the feature list?
>
> Rahul
>
>
>
> --
> marketing mailing list
> marketing at lists.fedoraproject.org
> https://admin.fedoraproject.org/mailman/listinfo/marketing
>
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