Chinese marketing

Paul Frields stickster at gmail.com
Mon Apr 26 11:31:28 UTC 2010


On Mon, Apr 26, 2010 at 7:12 AM, Mel Chua <mel at redhat.com> wrote:
>> For a start, Gerard, maybe you can identify some of the primary gaps
>> we have. What questions to Chinese Fedora users and potential
>> contributors have? In what areas can we improve information we offer
>> to Chinese speaking people?
>>
>> Another question in which I'm keenly interested is, where do Chinese
>> users get Fedora? If they're using mirrors in China, are there enough
>> of them? Can we find more administrators willing to distribute Fedora
>> on mirrors?
>
> Congratulations on the move, Gerard! I'd add to Paul's list of questions
> above with "how can we make it easier for members of the Chinese Fedora
> community to participate in the Marketing (and Ambassadors) teams, and how
> can we better keep up with what they're doing?
>
> I know we now have a mailing list (thanks to you and Kaio and everyone else
> who made this happen!)
> https://admin.fedoraproject.org/mailman/listinfo/chinese and that there's
> been a Planet for a while (http://planet.fedora-zh.org/), but I'm not sure
> if there's anywhere else that would be good to watch - or actually, if we
> want to specifically start discussing global/regional marketing and PR
> strategies here, perhaps for the F14 release. So far we've just been making
> deliverables in English and considering any translation we get to be a very
> happy bonus. :)

I just saw the planet feed Mel pointed out above. Gerard, I could use
some help here relaying to the Chinese community our trademark
concerns. Generally, communities are definitely allowed to use our CSS
for their sites, but they can't mix that with the use of the Fedora
trademarks. When I visit that site, it looks exactly like a Fedora
Project official site, when in fact we have no control over it. We
need the site maintainers to do a couple things:

* Remove the Fedora logo from the top left.
* Make sure the copyright notice at the bottom does not indicate that
the site is owned or sponsored by Red Hat or the Fedora Project.

Our trademark guidelines are located here, in case they're useful:
  https://fedoraproject.org/wiki/Legal:Trademark_guidelines

Gerard, you might want to point out to these folks that we can provide
a planet.fp.o/zh "official" feed for them to use if they're
interested, which would then be allowed to carry the trademarks since
it's run by Fedora itself. But they'd still need to make the changes
shown above. These requirements are the same for all Fedora comunity
members that set up non-commercial Fedora-related sites. Let me know
if I can provide some more help or explanation if needed.

Paul


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