Feature profiles and press blogs
kschiltz at redhat.com
Tue Apr 27 13:48:24 UTC 2010
The Python feature blog and video are available here:
Paul W. Frields wrote:
> I wanted to say a quick thank you to the people who have been
> preparing feature profiles for pre-Fedora 13 release. Red Hat also
> commits some resources to your feature profiles as well. Kara
> Schiltz, our Fedora PR person, puts together a press blog entry for
> the Red Hat site at www.press.redhat.com, to help drive interest in
> these stories. We use those entries, which are seen by many tech
> journalists and reporters, to drive attention to the feature profiles
> you've created through links and background information.
> I also work with Red Hat's Creative team to create a couple of
> feature-specific videos each release. The videos cover those features
> as well, helping to achieve our goal of "simplify and amplify" (to
> quote Greg DeKoenigsberg).
> We do several of these per cycle -- we've completed one
> (NetworkManager, thanks Nelson!) already. A Python feature is set to
> premiere tomorrow (thanks Mel and Allegheny students!), along with a
> video in the press blog entry, and it will be followed next week by
> one on Desktop hardware enablements (thanks Robyn!).
> This reinforcement strategy has been fairly successful based on the
> information Red Hat generates internally about web traffic. In the
> future we could use a platform like Insight to create additional
> media, even when we can't lean on Red Hat resources as heavily as we
> can around release time, and the Marketing team could then use the web
> traffic information to inform strategy.
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