Release announcement

Paul W. Frields stickster at
Wed Apr 28 15:20:12 UTC 2010

On Tue, Apr 27, 2010 at 09:47:50PM -0700, Ryan Rix wrote:
> On Tue 27 April 2010 1:46:31 pm Paul W. Frields wrote:
> > Rahul helpfully reminded us that we did *not* do a 'whimsical' release
> > announcement last release.  I agree we shouldn't restart that, either,
> > and any contrary advice I gave at the last meeting was wrong, wrong,
> > wrong!  :-)
> > 
> > Ryan, it would be better to work with Rahul on the following wiki
> > page, which we'll use as the canonical release announcement text for
> > everywhere, including our mailing lists.
> > 
> >
> Sorry for the delay in catching this, quite the deluge today; That sounds 
> like a good plan, and I'm with ya on it! I've never really got the whimsical 
> edge when it comes to writing long things. I can be witty in short bursts, 
> but that is about it :)

Great.  Anyone can help you and Rahul with this, Ryan.

The announcement should be simple and not overloaded with a lot of
general information about Fedora.  Making the text TL;DR won't help us
much on the marketing front IMHO.  So for instance, this is not a
place to write about the core values of the Fedora Project.  The
announcement is similar to a press release and simply covers the
actual release of Fedora 13 and a selection of major changes since the
previous release.

The announcement goes out in a couple forms:

* our official announcement mailing lists in plaintext form, where
  it's picked up by a lot of community press outlets

* linked from the Red Hat press blog

In service of the first bullet, I rearranged the text toward the end
to resemble a press release, with press contact info at the tail.
That should be where reporters generally look for that information,
since it's customary for formal press releases.

Paul W. Frields                      
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