ESOMAR Code

[Nelson Marques]

On Fri, 2010-02-26 at 22:16 -0500, Mel Chua wrote:
> >   I would like to share this with the list. This is the ESOMAR code.
> >
> >   http://www.esomar.org/index.php/codes-guidelines.html
> 
> Thanks, Nelson - this is very useful, and has a lot of good things to 
> consider. For folks like me who didn't know what the ESOMAR code was 
> before reading the link, it's a (relatively short and quite 
> well-phrased, actually) set of ethical considerations that market 
> researchers should adhere to when doing their work - sort of a 
> Hippocratic oath for marketing research.
> 
> The biggest implication I can see for the work we do is the data privacy 
> aspect - we want to be open about our processes, but how open do we want 
> to be about the data people give us, and how can we communicate whatever 
> choice we make for each survey clearly to the survey-takers?

Any survey or questionnaire starts always by explaining the interviewed
the conditions and the privacy rules. We have to make them for each
survey. I have some documentation regarding this, gonna share it once I
translate it.

I will start deploying some  documentation on
http://nmarques.fedorapeople.org/ after I translate it.

By the way, a suggestion, can we place a small request to our artists
for a Fedora Marketing Group logo? Do we need permission from sponsors
or anyone else on the organization?

Do we have templates available for presentations and documents?

Nelson.

> 
> >   If someone plans to do surveys in the future, it's something you might
> > want to take a look into.
> 
> I've added the link to 
> https://fedoraproject.org/wiki/Marketing_research#Resources - we may 
> want to make it a recommended reading when we (eventually) write some 
> sort of "market research SOP." ("how to make and carry out a survey," or 
> some such.)
> 
> --Mel