Looking at the marketing plans and strategies of other communities....

[John Poelstra]

Robyn Bergeron said the following on 05/29/2010 10:21 AM Pacific Time:
> Someone (forgive me, I forget who... sorry!) linked this to me on IRC
> the other day and I thought it was very cool and interesting - and
> thought I'd share some of the bits with others.
>
> openSUSE has their strategy, SWOT, and industry assessments posted
> online, openly and transparently (kudos to them!). I think they have
> done an awesome job thus far.
> http://en.opensuse.org/Documents
>
> They also have a link to the survey they did in February 2010 (8700
> participants!) - generally surveying who their users are, what they
> are using linux for, what types of development they do, etc.
> http://en.opensuse.org/UX/openSUSE_Survey_2010
>
> There is also a link to this page: http://www.90-9-1.com/ - which I
> thought was very interesting, particularly in light of the user base
> discussions and diagrams that we've all seen. Essentially 90-9-1 dives
> into (no, no, PLOWS into) these three points:
>
>      * 90% of users are the “audience”, or lurkers. The people tend to
> read or observe, but don’t actively contribute.
>      * 9% of users are “editors”, sometimes modifying content or adding
> to an existing thread, but rarely create content from scratch.
>      * 1% of users are “creators”, driving large amounts of the social
> group’s activity. More often than not, these people are driving a vast
> percentage of the site’s new content, threads, and activity.
>
> (Incidentally, if you haven't seen the User Base information, I
> encourage you to do so: http://fedoraproject.org/wiki/User_base .  I
> was also looking for the page that has the user base triangle diagram
> - does anyone know where that is?)

It turned into a circle,
https://fedoraproject.org/wiki/User:Poelstra/What_is_a_target_audience

The original triangle version is still here:
http://poelstra.fedorapeople.org/paste-bin/user-base-v4.pdf

John