Open Marketing - openSUSE Conf 2010

[nelson marques]

 Dear All,

 I'm planning on submiting a paper for openSUSE Conf 2010[1] with the aim to
unravel the 'concept of marketing' and it's usage by FOSS Communities. There
are a couple of things that actually worry me regarding this paper[2] and
specially it's name due to the resemblance of the concept 'open market'.
Statements like:

"the art of convincing others they have a need for something... for which
they have no need." (without source, I really would love to see who wrote it
and reply on such statement)

 are faced by me, as written by someone with absolutely no idea on what
Marketing is. This is actually a bad thing to think on Marketing (a science,
not empirical knowledge) as a part of something which promotes sales. In
other words: sales != trade. Those are very different concepts. And the
concept of Marketing as actually evolved through times and from a
perspective of a product (tangible) is now actually taking a new mutation
into a service (intangible). One example of this is the Marketing Mix for
Products (4/7 Ps) and for Services which extend up to 15Ps.

 I would like to develop a work about Marketing in OpenSource, but not
supported on idealisms or philosophy, instead on scientific production work
aiming to kill the gap that exists between some rather naive or obscure
approach to certain therms.

 In another way, I want to collect information (scientific) that can
reinforce this terminology (open marketing) and provide it with some
scientific information aiming to give FOSS contributors a understandable
relation between the traditional approaches to the concept of marketing
(scientific) and the one provided on link [2], hoping to kill the gap that
exists in misinformation regarding to this topics.

 All the information regarding open marketing will be very welcome. I'm
asking this here, because I'm a Fedora contributor and at the same time a
SuSE Linux legacy user, so there is a connection.

 Please deploy information. I will submit also the work submitted to
openSUSE Program Committee[3] in my fedorapeople workspace and this list.
I'm basing this paper on concepts collected here that I will take to two of
my teachers for help in developing and providing sustainable scientific
knowledge to back up this concept.


 Thanks in advance,
 nelson

[1] - http://en.opensuse.org/OpenSUSE_Conf_2010
[2] -
http://opensource.com/business/10/5/open-marketing-what-does-it-really-mean
[3] - http://en.opensuse.org/Conference_2010/Program_Committee
-- 
nelson marques
nmo.marques at gmail.com
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