FAD day 2 notes

[Mel Chua]

Highlights from day 2 of the FAD, including my favorite convo snip with 
the Brand guys: 
http://blog.melchua.com/2010/03/15/marketing-fad-day-2-brand-folks-visit-actionability-brainstorm/

Featuring such tidbits as...

# Jonathan Opp: “Speak not as a crowd of voices, but a chorus of voices. 
Everyone is playing different parts, but everyone sounds great together… 
in the same key.”
# Chris Grams: “[The brand book for Red Hat] was never designed to be an 
enforcement tool, (it’s) meant to be an empowerment tool, to start a 
conversation, to tell a story that would get people excited at being 
able to extend this – not ‘what’s the set of rules for what I can and 
can’t say.’”
# John Adams: “The tendency is to think of brand as soft and fluffy. 
that’s a misperception… there is a very data-driven way to measure how 
effective branding is… what do you want to be associated with?”
# Ben Williams (in response to Nelson Marquez’s comment that Fedora is 
the son of Red Hat): “I would say Fedora is the father to RHEL.” Paul 
Frields: “And the son has an incredibly lucrative job.”
# David Nalley: “From a user perspective, ‘innovation engine’ sounds a 
lot like an euphenism for ‘beta.’”

Other attendees, both onsite and remote - write up your quick 
reflections and post them at 
https://fedoraproject.org/wiki/Marketing_FAD_2010#Day_2:_Sunday !

--Mel