Suggestion for Marketing people

[Nelson Marques]

I would like to point the following as a serious read for everyone who
is related to the Marketing Team, and eventually every single enthusiast
to get a in view of "our" (Marketing Droids) world.

Article:
Developing Integrated Market Communication (IMC) in online communities:
a conceptual perspective from search, experience and credence
segmentation


Pingjun Jiang, Swee-Lim Chia. International Journal of Internet
Marketing and Advertising. Olney: 2010. Vol. 6, Iss. 1; p. 22

Nelson



-- 
Nelson Marques <07721 at ipam.pt>