New Year, New advertising campaign?

María Leandro tatica at
Mon Feb 21 01:28:38 UTC 2011

Hola people!

As several of you may know, today I made a couple of posters to fill a
ticket asking for 4 foundations artwork. After receive some complains
(really few, but we as Fedora listen to everyone) about the message that we
are sending I think that is a good idea to have a small (but intense) thread
about "what" we can do to have a more powerful and -clear- message that we
can use this new year.

Mo and Fab where chatting about how impressive are marketing ads from
companies like Apple and others, and they also talk about what they show as

I think that is a good idea to try to come up with a solid marketing
strategy this year, not only to increase our consolidation as
artwork/Marketing team; but also to help us recruit not only more users, but
also more contributors. We want users to choose fedora because "what we are
and what we do", not because we are winning money. Even so, we want more
people to know about foss benefits.

Reading just a little, there are several list with the best campaigns [1],
but the ones I found interesting were:

* McDonald's, "You deserve a break today", Needham, Harper & Steers, 1971
* U.S. Army, "Be all that you can be", N.W. Ayer & Son, 1981
* Saturn, "A different kind of company, A different kind of car.", Hal Riney
& Partners, 1989
* Polaroid, "It's so simple", Doyle Dane Bernbach, 1977

Now, What made me focus on this ones? They are worldwide known. Being a
non_en speaker (you can know by my terrible english) We should be thinking
in an _easy, short and consistent between languages_ slogan that defines

Also, as artwork team i think is not a bad idea to use some ideas to take
advantage and to try out a strong campaign this year (probably will take us
a couple of months to develop it and put it in production a couple more of
months) to recruit those "already new users" and turn them into real
contributors. One of the problems I see (don't know if is only LATAM or if
this is happening in other regions) is that people come to events to know
about $distro , install their pc's, and become users; considering them as a
100% of new candidates, only a 20-30% become contributors, and another 5-10%
quit after their 1st year.

So.. the real question after this huge and with bad grammatical mail is:
Do we, as design-marketing team can do an advertising campaign to get more
help and spread even more Fedora?

If anyone has ads campaigns that can be examples (of good and bad stuff) or
ideas, pls let me (us) know about them :)

See ya!


Maria Gracia Leandro
LinuxUser= 440285
GPG Public Key: E1CDCC56
"Be yourself... Don't be anyone else"
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