release announcements, talking points, release notes, and how we group features into audiences or stories

Jaroslav Reznik jreznik at redhat.com
Wed Mar 27 13:29:05 UTC 2013


----- Original Message -----
> On Mon, Mar 25, 2013 at 6:42 AM, Nicu Buculei
> <nicu_fedora at nicubunu.ro> wrote:
> > Robyn Bergeron wrote:
> >>
> >> Is bucketizing a bunch of stuff into "User, Sysadmin, Developer"
> >> the
> >> best answer for marketing highlights of the release? It seems
> >> like...
> >> well, a listing of car parts, but not really telling a story about
> >> the
> >> car, for lack of a better metaphor.  And it seems a lot like "we
> >> made
> >> a bunch of improvements here and there" isn't as compelling as "we
> >> have improved overall state of ($experience, $usecase, etc) and
> >> here's
> >> how."
> >
> > We have the big problem of Fedora generally perceived as 'not
> > intended for
> > "normal" users', imagine this, a "normal" user parsing fast the
> > announcement, his reaction "Develop and Distribute, Start and
> > Recover,
> > Monitor and Manage - which of those is for *me*?"
> 
> Take a look at the feature list. I think I can classify the following
> things as being for "normal" users:
> 
> * Improved mobile broadband support (incremental changes, but nice, I
> suppose)
> 
> Well, that's it. Anaconda improvements are incremental and not an
> overhaul, mostly focused on enabling advanced/more complex options.
> We
> have a handful of desktops with nothing earth-shaking enough in terms
> of changes to highlight individually, other than in a section
> dedicated to Spins/Desktops, where we've commonly detailed those
> items.
> 
> There's obviously options around *explaining* in the course of the
> announcement/talking points / etc that "fedora can be for everyone" -
> but I think it's fairly difficult to say, "Hey! look at all the new
> shiny things we have for $generaluser" when ... well, there aren't a
> lot of shiny new things.
> 
> My intent was really around use cases and not identities - perhaps
> those sections above could really be longer descriptions of a
> story/use case - "Improved management and monitoring capabilities,"
> "Efficient tooling to enable rapid boot time and system recovery,"
> etc?

I'd say too complex story/use cases could be more alien to "general"
user - and I'd say, I'd have a big trouble with "Efficient tooling to 
enable rapid boot time and system recovery" too.

Main issue here is - do we want to take only the accepted changes
(and yes, there could be a problem there's no interesting change for
some groups at all) or take these and add some "general" addition,
usually same or very similar (just updated) between releases? Maybe.

Generally I'd say I like your idea, it should be really more 
flexible than that "old" categories.

Jaroslav

> 
> -r
> 
> 
> 
> >
> >
> > --
> > nicu :: http://nicubunu.ro :: http://nicubunu.blogspot.com
> >
> >
> > --
> > marketing mailing list
> > marketing at lists.fedoraproject.org
> > https://admin.fedoraproject.org/mailman/listinfo/marketing
> --
> marketing mailing list
> marketing at lists.fedoraproject.org
> https://admin.fedoraproject.org/mailman/listinfo/marketing


More information about the marketing mailing list