RFC: Initial text for users' flyer

Mike Ruckman roshi at fedoraproject.org
Thu Oct 10 22:07:54 UTC 2013

On Thu, 10 Oct 2013 14:29:34 -0500
Joe Brockmeier <jzb at redhat.com> wrote:

> > Looking at the wiki, it says "Apache Open Office" [1]. Would it be
> > better to just say LibreOffice? This is the verbiage I propose:
> I think (?) that the point of including AOO is that it's new to Fedora
> 20? 
> Whether it's worth highlighting in the flier is something I'm not sure
> about. Thoughts?
> FWIW, I think it'd be good to kick around what
> should go into a user's flier - and focusing on new features may not
> be the right way to go. 

That makes sense. I did some reading and it looks like AOO is a new
addition to F20. I concur; we need to determine what kinds of things
should go into a flier before we get too bogged down in the details. 

> If we assume that a user is new to Fedora, they don't really care if a
> feature/application appeared in Fedora 20, 19, or Fedora Core 1. They
> care that it exists. So how does the content of the flier speak to
> what our target users (target here == consumer desktop users, right?)
> want?
I think there might be several different users we could be targeting.
Each of those target audiences could end up needing a different flier.
For instance, selling a developer on Fedora at a Linux User Group would
take different talking points than convincing my mother to use Fedora.

A couple different types of users (not a complete list:p):
 - Developer (could even be different for specific development tasks,
   web vs application for example)
 - Power-users
 - End User (Word processing, email and browsing the web)
 - Users tired of Windows looking to switch

It might be a good idea to get some verbiage from the different SIGs
since they probably already have some of this groundwork done. If they
don't, then we can work with them to create something they can use.

> ARM - very cool feature, probably not worth mentioning to this
> audience unless it's related to things like Raspberry Pi.

We don't actually support the Raspberry Pi, as it's an outdated ARM
processor and you can't run the kernel the Pi uses without the
proprietary blobs (it's not completely open source). [1]

> GNOME - worth talking about the desktop, probably not from the
> perspective (exclusively) of its new features. What's awesome about
> GNOME for users?

This is dependent on the type of user we're targeting. End Users won't
care (most likely) but developers/power-users might. End users would
like the Google Plus and Facebook integration.

> Sugar - if we think a large percentage of the people reading the flier
> are parents, might be worth mentioning this.
> Enlightenment/KDE - If we think the audience is Linux-savvy, it might
> be worth getting into desktop choice. If the audience is coming from
> Windows/Mac OS X, we're muddying the waters trying to talk about 3x
> desktop environments. 

+1 for this. We want to make sure the message is clear and concise.

> Application Installer - Yes! We should highlight 1) how easy it is to
> install software and 2) the enormous selection of software that's at a
> users' fingertips when they install Fedora. 

This is a good thing to highlight; especially for End Users.

> Bluez 5 - if we need to mention bluetooth support, sure - but most
> users aren't going to know Bluez 5 from Blue's Clues. 
> What else do we need to highlight for users? Thoughts, comments,
> flames?
> Best, 
> jzb

That's all I have for now. 

// Roshi

[1] For those that are interested, there is a project called Pidora
that is a remix of Fedora for the Pi. http://pidora.ca/

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