Social Media Trends

[Joe Brockmeier]

On 03/27/2014 08:42 AM, Joe Brockmeier wrote:
> A little about Facebook. I have admin on that page, so I see the "N
> number of people saw this post" on each thing there when I go to the page.
> 
> - Robyn's recent blog post went up yesterday: FB says 1,881 people saw
> the post. Shared? Once.
> - Matt's post on Fedora.next was shared on 19 March: FB says 2,747
> people saw the post. Shared? Twice.
> - Intro to Copr shared on 11 March: FB says 2,086 people saw the post.
> Shared? Once.

I forgot to add: these are not bad numbers for a page with 40K
followers. Advertisers would be pretty pleased with these numbers, I
think - hitting about 5% of the audience is actually not bad. I don't
know how many people actually clicked through to Fedora Magazine from
each post, but 5% isn't too bad.

We do need to be better about posting things to social media and REALLY
need people on this team to be better about re-sharing them when we do.
I'd say we have 10-20 people active/semi-active in marketing
conversations and hundreds of people in Fedora who could help spread the
word regularly that just don't take the five minutes a day to do so.

> Now - guess how many people on the MARKETING TEAM (at least
> participating in these discussions) shared these things from the FB
> page? If you guessed "zero" you'd be right.
> 
> Simple fix here: Work the tool - we 1) make sure *compelling* content is
> shared on FB, and 2) we re-share *from* the FB page (rather than
> directly from the source).
> 
> I could go on - but instead, I suggest we make next week's meeting about
> fixing our use of social media, and I'll prepare an agenda.
> 
> Any thoughts? Comments, flames, or objections?
> 
> Best,
> 
> jzb
> 


-- 
Joe Brockmeier | Principal Cloud & Storage Analyst
jzb at redhat.com | http://community.redhat.com/
Twitter: @jzb  | http://dissociatedpress.net/