Fedora 21 Deliverables

[Ryan Lerch]

Hi all,

I know we have touched on this briefly in other threads and IRC 
meetings, but should we work on
making a solid plan for the marketing strategy for Fedora 21?

I am not a "marketing person" per-say and havent been involved in 
helping to market previous
releases, so i am a little unsure how this plan should look. But in my 
head, it should contain the
deliverables we want to produce (or get produced by other teams), and 
how we distribute those,
and promote them also.

There are a few tickets open in the marketing queue that cover 
deliverables, but is this all we are
going to create? I was also thinking a "press kit" might be a good idea 
that we can deliver to tech
blogs and news outlets too.

Also, for the formal press release, are we planning on making it formal? 
Or something more like
has been done in the past that is more light and joke filled [2]? Also 
is the release announcement
and a press release the same thing? or do we want to create separate 
deliverables for these?

[1] - 
https://fedorahosted.org/marketing-team/query?status=new&status=reopened&status=assigned&milestone=Fedora+21&group=status
[2] - http://fedoraproject.org/wiki/F17_release_announcement