Fedora-sponsored specials: All Things Open

Paul W. Frields stickster at gmail.com
Thu Oct 23 16:15:53 UTC 2014 

Agreed.

One other wrinkle that was mentioned to me:  LISA is mostly
experienced sysadmins.  It has a lot of attendees, but they may not be
the right people to care about a "Free Yourself From XP" type
message.  (Not that they are against it -- more that they are beyond
it.)

Are there any other large conferences coming up with a slant that is
more our audience?  What about Ohio Linux Fest?  (cc'ing that event
owner in case he has ideas.)

Paul

On Wed, Oct 22, 2014 at 02:19:16PM -0400, Rikki Endsley wrote:
> We CANNOT sell these. We should help Linux New Media by promoting these: http://fedoramagazine.org/free-from-xp-with-fedora/
> 
> Here's the background:
> Additional notes:
> > >
> > > * We can't sell these magazines or do anything that could affect Linux New
> > > Media magazine sales - they are intended for ambassadors & employees to
> > > give away at booths/meetups/etc.
> > > * We cannot post the content online; however, LNM folks are very
> > > reasonable, and if we wanted to use some of our content on the Fedora
> > > wiki, for example (with links to the magazine, etc.), I could probably
> > > talk them into that. In any case, I'm sure they'll let us post all of our
> > > content on our sites after the magazine sales have died down (~6 months
> > > after publishing), but we need to get that in writing if we want to do
> > > that later.
> > > * As part of our agreement, we are supposed to help promote the magazine
> > > and ideally help sales - this is good for us, too, because it raises the
> > > visibility of Fedora as an option for people who are moving away from XP,
> > > etc. We'll want to tell ambassadors to let attendees know that they can
> > > get extra copies online or newsstands if they have
> > > friends/relatives/colleagues who see their copies and want to purchase
> > > additional ones. Also, if anyone is interested in buying bulk copies
> > > (professors, for examples), LNM would work out discount pricing. Their
> > > customer service folks can arrange that or I can help forward requests to
> > > the right people.
> 
> 
> 
> 
> Rikki Endsley  | Community Evangelist
> Open Source and Standards (OSAS), Red Hat
> 
> http://community.redhat.com/
> Twitter: @redhatopen | @rikkiends
> 
> 
> 
> 
> ----- Original Message -----
> > From: "Chris Collings" <cpcollings at yahoo.co.uk>
> > To: "Rikki Endsley" <rendsley at redhat.com>, "Fedora Marketing team" <marketing at lists.fedoraproject.org>
> > Cc: "Larry Cafiero" <larry.cafiero at gmail.com>, "Larry Cafiero" <lcafiero at fedoraproject.org>
> > Sent: Wednesday, October 22, 2014 1:53:46 PM
> > Subject: Re: Fedora-sponsored specials: All Things Open
> > 
> > Thank you Paul and Rikki,
> > 
> > That book looks great for people switching from xp, it's just the sort of
> > thing I was looking for a couple of years back. How many of these are we
> > looking to distribute? Are we looking to make $15.99 on each?, and do we
> > have any advertising budget?
> > I agree with Rikki that ideally we need to have these with users be the end
> > of the year and also that we should be looking for people New to linux
> > 
> > Chris
> > 
> > Rikki Endsley <rendsley at redhat.com> wrote:
> > >----- Original Message -----
> > >> From: "Paul Frields" <stickster at gmail.com>
> > >> To: "Chris Collings" <cpcollings at yahoo.co.uk>, "Larry Cafiero"
> > >> <larry.cafiero at gmail.com>
> > >> Cc: "Fedora Marketing team" <marketing at lists.fedoraproject.org>, "Larry
> > >> Cafiero" <lcafiero at fedoraproject.org>
> > >> Sent: Wednesday, October 22, 2014 8:58:04 AM
> > >> Subject: Re: Fedora-sponsored specials: All Things Open
> > >> 
> > >> http://www.linux-magazine.com/Resources/Special-Editions/18-Free-From-XP
> > >> 
> > >> This is the issue in question IIRC, right Rikki?
> > >> 
> > >
> > >Yes, that's it.
> > >
> > >> I guess we missed our opportunity for SEAGL, since I don't have any
> > >> address for them; it would need to come from Larry. Larry, please
> > >> check that your @fedoraproject.org email address is correct -- I think
> > >> I got some sort of bounceback yesterday from a gmx.net address for
> > >> you.
> > >> 
> > >> Paul
> > >> 
> > >> 
> > >> On Tue, Oct 21, 2014 at 5:47 PM, Chris Collings <cpcollings at yahoo.co.uk>
> > >> wrote:
> > >> > Have we any photos or articles explaining more information about these?
> > >> > I'm just wondering if I could use these locally
> > >> >
> > >> > Rikki Endsley <rendsley at redhat.com> wrote:
> > >> >>Ruth is sending some to OLF this week (I think she's in the shipping
> > >> >>room
> > >> >>now), and SEAGL is also a great idea.
> > >> >>
> > >> >>Joe Brockmeier is organizing a lot of our LISA presence, and I'm not
> > >> >>attending it this year so I'm not sure what we've arranged with them.
> > >> >>I'm
> > >> >>in RDU w/him now, so I'll give him a heads up on this thread so he can
> > >> >>chime in.
> > >> >>
> > >> >>I think that even when F21 comes out, these won't be "dated" - the
> > >> >>target
> > >> >>audience is first-time Linux users (people moving from Windows XP).
> > >> >>Still,
> > >> >>it would be best to distribute these all by the end of 2014 so they are
> > >> >>"new" (and not taking up storage space).
> > >> >>
> > >> >>And one final note: Linux New Media is eager to do more partnerships
> > >> >>with
> > >> >>us. So brainstorm on that.
> > >> >>
> > >> >>
> > >> >>
> > >> >>
> > >> >>Rikki Endsley  | Community Evangelist
> > >> >>Open Source and Standards (OSAS), Red Hat
> > >> >>
> > >> >>http://community.redhat.com/
> > >> >>Twitter: @redhatopen | @rikkiends
> > >> >>
> > >> >>
> > >> >>
> > >> >>----- Original Message -----
> > >> >>> From: "Paul W. Frields" <stickster at gmail.com>
> > >> >>> To: marketing at lists.fedoraproject.org
> > >> >>> Cc: "Larry Cafiero" <lcafiero at fedoraproject.org>, rendsley at redhat.com
> > >> >>> Sent: Tuesday, October 21, 2014 1:13:57 PM
> > >> >>> Subject: Re: Fedora-sponsored specials: All Things Open
> > >> >>>
> > >> >>> On Tue, Oct 21, 2014 at 10:36:39AM -0500, inode0 wrote:
> > >> >>> > On Tue, Oct 21, 2014 at 7:41 AM, Rikki Endsley <rendsley at redhat.com>
> > >> >>> > wrote:
> > >> >>> > > Is it too late to distribute these at registration or other common
> > >> >>> > > areas
> > >> >>> > > at the event?
> > >> >>> >
> > >> >>> > I would seriously consider sending all or most of them to LISA. Once
> > >> >>> > F21 is released we can still distribute these but they won't have
> > >> >>> > the
> > >> >>> > same appeal.
> > >> >>>
> > >> >>> John,
> > >> >>>
> > >> >>> What about sending a few hundred sent to SEAGL?  That seems like
> > >> >>> another good event with enough time still for these to arrive.  cc'ing
> > >> >>> lcafiero in case he's interested, since we have a few days still to
> > >> >>> get them to him if so.
> > >> >>>
> > >> >>> I like your idea about LISA.  I recall mattdm saying the audience of
> > >> >>> attendees there (more professionals) tends to have a significant bump
> > >> >>> in CentOS/RHEL awareness and use.  Putting modern Fedora in their
> > >> >>> hands sounds like a very good idea.
> > >> >>>
> > >> >>> Do we need to file a FAMNA ticket or anything else to get this
> > >> >>> underway?  We don't want these magazines to age out while we muse
> > >> >>> about what to do with them.
> > >> >>>
> > >> >>> Rikki, is there someone from OSAS at LISA who would take ownership of
> > >> >>> the magazines on site, and putting them in attendees' hands at the
> > >> >>> booth?  (2K is a lot of magazines -- it sounds difficult for them to
> > >> >>> all land at the booth when the show starts.)
> > >> >>>
> > >> >>> --
> > >> >>> Paul W. Frields
> > >> >>> http://paul.frields.org/
> > >> >>>   gpg fingerprint: 3DA6 A0AC 6D58 FEC4 0233  5906 ACDB C937 BD11 3717
> > >> >>>   http://redhat.com/   -  -  -  -   http://pfrields.fedorapeople.org/
> > >> >>>     The open source story continues to grow: http://opensource.com
> > >> >>>
> > >> >>--
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-- 
Paul W. Frields                                http://paul.frields.org/
  gpg fingerprint: 3DA6 A0AC 6D58 FEC4 0233  5906 ACDB C937 BD11 3717
  http://redhat.com/   -  -  -  -   http://pfrields.fedorapeople.org/
    The open source story continues to grow: http://opensource.com

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