RFC: Marketing collateral plan

[Phantom Hell]

nice one



----
Best Regards,



*Anton Toni Agung*
Linux Trainer
Fedora Marketing Team
Fedora Free Media Contributor

On Mon, Jul 13, 2015 at 12:05 AM, Ankur Sinha <sanjay.ankur at gmail.com>
wrote:

> Hi everyone,
>
> A while back I'd written to the ambassadors list to collect some
> feedback on what marketing collateral would be most useful on a per
> release basis for use at events and so on. The information gathered is
> summarised here:
>
> https://fedoraproject.org/wiki/User:Ankursinha/Marketing_Collateral_Ide
> as
>
> The idea is to decide on a set of collateral that can be used at events
> and at the same time generated every release without burdening any team
> too much - so that they can continue working on other release critical
> tasks.
>
> Here's what I've come up with. I'd like to collect some feedback from
> the marketing team first, and then the design team, after which I can
> present the plan to the ambassadors.
>
> ------------------
>
> == Target audience ==
>
> 1. Level 1 - Non Fedora users:
> This set of users do not use Fedora yet. They are not aware of the
> products that Fedora offers - editions + spins + labs. They may also
> not be aware of the free software philosophy, the foundations and so
> on.
>
> 2. Level 2 - Fedora end users:
> Fedora users that are not developers and admins. They care about what
> Fedora offers, but are not very interested in the lower level details
> on what changes a release brings and so on. They are concerned about
> higher level changes, such as changes to desktops, new tools, better
> upgrades, quicker boots and so on.
>
> 3. Level 3 - Advanced Fedora users:
> Fedora users that are developers, upstreams, system admins, and so on.
> They care about lower level changes - what's changed in systemd,
> yum/dnf and so on.
>
> == Collateral ==
>
> 1. Timeless Fedora flyer:
>
> This flyer would have a short summary of the different products Fedora
> offers - the three editions + labs + spins. It would also contain a
> summary of the Fedora mission statement - foundations, commitment to
> free software and so on.
>
> The target audience of this flyer is level 1.
>
> The current implementation idea is to request the design team to
> provide a design using scribus and I can follow that up with a scribus
> script that can populate the flyer from text provided in simple text
> files. This method will also ensure that we can have translations for
> the text making the flyer available to a wider audience. The marketing
> team can maintain a repository of translations and so on too.
>
> 2. Release details flyer or one page release notes:
>
> The target audience for this is mainly levels 2 and 3.
>
> This flyer/print will be about the newest release. It'll contain
> important changes - both high and low level. This will also aid
> ambassadors and community members. It'll pick up stuff from here:
>
> http://fedoraproject.org/wiki/Releases/23/ChangeSet
>
> I think a two sided "one page release notes" would be better than a
> flyer - it'll contain more info.
>
> 3. Goodies - pens, bracelets, shirts, stickers, badges, case badges and
> so on:
>
> This can be used by all levels of the target audience.
>
> I think event owners can decide what they'd like at the event and
> produce them. This doesn't require any work from other teams unless
> something needs to be updated and so on.
>
> ---------------------
>
> Work wise, it's not too much extra. We already do release notes and the
> flyers can come from there. The docs team also does beats and changes,
> so we can use stuff from there too.
>
> So, what do you think? :)
> --
> Thanks,
> Regards,
> Ankur Sinha "FranciscoD"
>
> http://fedoraproject.org/wiki/User:Ankursinha
>
>
> --
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>
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