RFC: Marketing collateral plan
Ankur Sinha
sanjay.ankur at gmail.com
Tue Jul 28 15:30:25 UTC 2015
On Tue, 2015-07-28 at 10:34 -0400, Máirín Duffy wrote:
> > 3. Level 3 - Advanced Fedora users:
> > Fedora users that are developers, upstreams, system admins, and so
> on.
> > They care about lower level changes - what's changed in systemd,
> > yum/dnf and so on.
>
> Why would you market Fedora to folks who are already users and who
> are
> advanced users? What is the goal there? (Obviously not to get them to
> try it?)
Why not? Matthew already mentioned a few things. Why shouldn't advanced
Fedora users that go to events be informed of what's new in a release?
Even if they are advanced users, they don't necessarily keep up with
the changes in each release the way we contributors do.
>
> Folks who are already users / advanced users aren't going to use a
> flyer
> or any printed / PDF document as a primary source for information.
> There
> are much better ways to reach these folks.
This has been noted already[1]
https://fedoraproject.org/wiki/User:Ankursinha/Marketing_Collateral_Ide
as
>
> > Work wise, it's not too much extra. We already do release notes and
> the
> > flyers can come from there. The docs team also does beats and
> changes,
> > so we can use stuff from there too.
>
> We did release notes flyers for a couple releases or so [1] and gave
> up
> because the design team didn't have the capacity and the return on
> investment for the effort wasn't there. The release notes can't be
> dropped into a document layout as-is: they need significant editing
> work
> to be suitable for a quality flyer, and screenshots / images have to
> be
> sourced for the flyer.
The plan here is:
- to request the design team for scribus templates (you'd suggested
this yourself in the meeting where my original e-mail was discussed)
- to request the various WGs for text that will go into the flyer
- for the marketing team to put this together and make the flyer
available.
This spreads out the work load and I think it's quite manageable. I'm
happy to run around and get the different WGs to provide text - I'm
doing this already. The design team will not need to update the
template each release either - it'll be a one off task.
--
Thanks,
Regards,
Ankur Sinha "FranciscoD"
http://fedoraproject.org/wiki/User:Ankursinha
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