RFC: Marketing collateral plan

Ankur Sinha sanjay.ankur at gmail.com
Tue Jul 28 15:30:25 UTC 2015


On Tue, 2015-07-28 at 10:34 -0400, Máirín Duffy wrote:
> > 3. Level 3 - Advanced Fedora users:
> > Fedora users that are developers, upstreams, system admins, and so 
> on.
> > They care about lower level changes - what's changed in systemd,
> > yum/dnf and so on.
> 
> Why would you market Fedora to folks who are already users and who 
> are 
> advanced users? What is the goal there? (Obviously not to get them to 
> try it?)

Why not? Matthew already mentioned a few things. Why shouldn't advanced
Fedora users that go to events be informed of what's new in a release?
Even if they are advanced users, they don't necessarily keep up with
the changes in each release the way we contributors do.

> 
> Folks who are already users / advanced users aren't going to use a 
> flyer 
> or any printed / PDF document as a primary source for information. 
> There 
> are much better ways to reach these folks.

This has been noted already[1]
https://fedoraproject.org/wiki/User:Ankursinha/Marketing_Collateral_Ide
as

> 
> > Work wise, it's not too much extra. We already do release notes and 
> the
> > flyers can come from there. The docs team also does beats and 
> changes,
> > so we can use stuff from there too.
> 
> We did release notes flyers for a couple releases or so [1] and gave 
> up 
> because the design team didn't have the capacity and the return on 
> investment for the effort wasn't there. The release notes can't be 
> dropped into a document layout as-is: they need significant editing 
> work 
> to be suitable for a quality flyer, and screenshots / images have to 
> be 
> sourced for the flyer.

The plan here is:

- to request the design team for scribus templates (you'd suggested
this yourself in the meeting where my original e-mail was discussed)
- to request the various WGs for text that will go into the flyer
- for the marketing team to put this together and make the flyer
available.

This spreads out the work load and I think it's quite manageable. I'm
happy to run around and get the different WGs to provide text - I'm
doing this already. The design team will not need to update the
template each release either - it'll be a one off task.
-- 
Thanks,
Regards,
Ankur Sinha "FranciscoD"

http://fedoraproject.org/wiki/User:Ankursinha
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