RFC: Marketing collateral plan

[Jiri Eischmann]

Máirín Duffy píše v St 29. 07. 2015 v 12:20 -0400:
> 
> On 07/29/2015 12:05 PM, Jiri Eischmann wrote:
> > Flyers might not be the best idea, but they are still the best 
> > thing I
> > have had at a Fedora booth for the audience I described above. I
> > remember when we had Fedora Cloud flyers at LinuxCon Europe for the
> > first time. They were running out much faster than Fedora stickers 
> > or
> > badges. And they were not very nicely done because we made them 
> > very
> > last minute.
> 
> To be clear, I don't have much issue with a general Fedora flyer (we 
> should have a general Fedora preso too) - it's the release specific 
> ones, per product, where I don't think it's worth it because the 
> audience that would care about the changes from release to release is 
> clearly not the same audience you're looking to reach with a general 
> Fedora flyer.
> 
> I think the booklet you are planning is also a brilliant idea and 
> will 
> go a long way.
> 
> I would really like to see us get away from 'last minute' 'thrown 
> together' materials and rather have them designed properly and 
> reflect 
> our brand appropriately. I am more than happy to help getting us 
> there 
> with a general Fedora flyer design that could be updated from time to 
> time.
> 
> What I am not interested in is an additional 3 release-specific 
> deliverables put on my team's schedule every release without our 
> consent, especially when we've had that deliverable in the past and 
> usually end up being the ones responsible for the content when it's 
> not 
> provided to us in time to do the design on schedule. And the 
> alternative 
> to it being a recurring item on our schedule of a template to be 
> filled 
> in by a non-designer is not okay from my perspective because the 
> results 
> that produces are not where we want our branding and marketing 
> materials 
> to be. I would rather nothing than something representing Fedora that 
> looks unprofessional and causes derision of our ability to design 
> things 
> leading potential users to think our OS is as badly designed as 
> poorly-done print materials handed out in our name.
> 
> > BTW when you think of a typical consumer of our marketing 
> > materials,
> > please don't only think of audiences of conferences such as OSCON 
> > or
> > FOSDEM. We're well-known there, we go there mostly to maintain a
> > relationship with our user base and image in the open source 
> > community,
> > not to get new users. But if you go outside the open source 
> > community
> > shell you'll find out that awareness of Fedora is pretty non
> > -existent.
> > And that's where we should focus to get new users and that's where 
> > our
> > current swag, which only carry our brand and no information, won't
> > work.
> 
> That is completely fair, and why I think a general, non release
> -specific 
> flyer is a reasonable idea for the non-user audience (as I have 
> already 
> said multiple times.)
> 
> > P.S. I would argue about the low return on investment. The equation 
> > is
> > not only about return, it's also about investment and at least from 
> > the
> > production point of view, flyers are one of the cheapest marketing
> > materials to make.
> 
> Investment isn't just about money, it's about the time and effort 
> expended by the design team on putting 3 flyers together every 
> release 
> when they could be working on projects like Fedora Hubs or installer 
> improvements or the release artwork. It's primarily that part of the 
> investment I'm talking about when I'm talking about low return. 
> Especially when a clear outline of recurring responsibilities 
> regarding 
> the required work items my team would need that would need to be 
> provided to us appears to be non-existent.

OK, that was a bit of misunderstanding, I thought you were arguing
against all fliers.

It'd be nice to have at least three nicely done release non-specific
fliers: Workstation, Server, Cloud.

As a bonus, something tailored for specific user bases would be nice
(developers - python/ruby/C/..., designers,...). I remember the fliers
for graphics designers and video makers were quite popular.

Those can last at least several releases. Release-specific fliers are
not a must IMHO.

BTW this is a sample of the booklet we're working on: 
https://drive.google.com/file/d/0B30peRG8NZqGTm8yVV9JUUNDRjQ/view
It's in Czech and the last chapter and some pictures are yet to be
added, but you can get an idea of what we're working on. Maria is doing
a cover for the booklet.

Jiri
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