Social Media Strategy

[Beau Mathieson]

Hello Mr Brockmeier,

I agree that we need to put out content that will interest those who care for Fedora, but I think we also should put out content that will draw in a non Fedora or Linux user and that will make them interested in our operating system. Even how Fedora is used for humanitarian causes (e.g. OLPC) or how RedHat adapts some of our innovations to run large corporations. Things that show how we effect the world around us is sure to interest any person. 

Kind Regards,
Beau Mathieson

On 9 January 2016 5:49:06 am LHDT, Joe Brockmeier <jzb at redhat.com> wrote:
>On 01/08/2016 12:28 AM, Beau Mathieson wrote:
>> I have noticed that our primary Facebook and Twitter accounts are
>> gearing their content more toward a user who has technical knowledge
>or
>> is already a user of Fedora. Content about systemd, python,
>elections,
>> etc aren't going to draw in potential users of a non technical
>> background or one who has never used any Linux operating system
>before.
>
>Sure, but those users ('never used any Linux operating system before')
>probably aren't following Fedora on FB or Twitter, either. ;-)
>
>We do need a way to signal to users who care about Fedora that there's
>new content that may be relevant to them.
>
>> I believe it's best to keep that content to the magazine and use
>social
>> media to draw potential users in. Maybe we should use social media to
>> target the everyday user. By doing that we could gain a lot more
>users
>> and potential contributors and maybe we could even gain more of a
>stake
>> in the market. We have a chance to do something amazing!
>
>You raise a good point about content for potential users - but we need
>that content, and a strategy that will reach them. How can we put that
>new-user-friendly content in front of people who are poised to consider
>Fedora in a venue where they're already paying attention? The @fedora
>account probably isn't it.
>
>Best,
>
>jzb
>
>-- 
>Joe Brockmeier | Community Team, OSAS
>jzb at redhat.com | http://community.redhat.com/
>Twitter: @jzb  | http://dissociatedpress.net/
>
>
>
>------------------------------------------------------------------------
>
>-- 
>marketing mailing list
>marketing at lists.fedoraproject.org
>List info or to change your subscription:
>https://admin.fedoraproject.org/mailman/listinfo/marketing

-- 
Sent from my Android device with K-9 Mail. Please excuse my brevity.
-------------- next part --------------
An HTML attachment was scrubbed...
URL: <http://lists.fedoraproject.org/pipermail/marketing/attachments/20160111/4d3c5bc8/attachment.html>