Fwd: [Ambassadors] Measuring success. (Reigniting the steering committee?)

Thu Feb 26 19:15:50 UTC 2015

Hi Outreach!

I was recommended to write to this list to suggest a monthly meeting to
discuss strategic initiatives. Please see below my comm. from the
Ambassadors list.

=============

Hi Joerg,

I am thinking more along the lines of cross departmental initiatives
(marketing + ambassadors) and exploring what more could be done.

I hope none of this comes across like I´m invalidating existing efforts and
I´m suggesting we should be micromanaging --- not the intent at all... i´m
speaking from a place of blissful ignorance :-)

What I am certain of: There is enough brain-power and enthusiasm within the
project to come up with even smarter joint activities which may have a
measurable impact. (and maybe don´t even have to cost us any money!)

Just adapting behaviour, directing focus and keeping an eye in the bigger
picture. (and understanding what that picture actually is)

For example: What if we everyone in the project agreed on doing a monthly
thunderclap?

https://www.thunderclap.it/

What if all ambassadors signed up and once a month all our combined twitter
accounts sent out a single message?

What if we agreed on a provocative / catchy / simple topic, and drive
traffic within a specific demographic? ("Which Fedora are you? Take the
Survey ___Link___")

What if we made it action oriented and time-bound?

Maybe we cannot measure downloads and OK, maybe smolt did die a painful
death ... But we CAN measure retweets and google keywords :-)

http://www.google.com/trends/explore#q=Fedora%2021%2C%20Fedora%20Linux%2C%20%2Fm%2F02pxwz1&date=today%2012-m&cmpt=q&tz=

And if we do this consistently and in a regular basis, maybe we will start
to see trends. (And maybe those trends will begin to shape the project in
new and unexpected ways....)

But I agree, we should just open the dialogue and see if anyone is
interested.

https://plus.google.com/events/c7ni6kkd5h07848r63oseokap54

I will also raise this initiative in my regular EMEA Ambassadors meeting
next week.

CP

On 26 February 2015 at 16:51, Joerg Simon <jsimon at fedoraproject.org> wrote:

> On 25.02.2015 09:12, Cesar Pinto wrote:
> > Maybe this has been raised before but I would like to raise the question
> > of overall goals, metrics and accountability in relation to the success
> > of this Fedora project.
> > Perhaps we could open the discussion around overall strategy for the
> > project in regards to adoption (what we want to achieve? by when? how?),
>
> I see this as a clear topic for the outreach list, maybe they work on
> this topic already - or abandoned it already ;)
> maybe you should join their discussion
> (https://lists.fedoraproject.org/pipermail/outreach/)
>
> What works for code, commits and infrastructure changes, does imho not
> always work for the work that the Ambassadors are doing - a lot of it
> can not be just measured. We tried in the past - to measure events,
> invests, new contributors to all our groups - and i think it was helping
> future planning (a bit) but it was not worth the effort if i look at the
> time invested and we never will measure the catalytic influence we had
> with our activities, presence
>
> > Run it like a business meeting?
>
> i suggest to join the Ambassadors Meeting (maybe you already joined
> some) and also the planning Activity days to learn how we do it at the
> moment then make suggestion for improvements.
>
> > Also there must be a way to measure success. Are we tracking regional
> > downloads to know if our efforts as ambassadors are having a measurable
> > impact?
>
> for ambassadors there are measures in place how money is spend,
> event-reporting is done, group-development etc. i think we found a good
> middle-way in the last years. The stats, measures for other groups than
> Ambassadors, should to be discussed in these groups or at counsil level.
>
> regarding users - smolt is dead and the download stats are imho not
> accurate enough to draw the conclusions that you want
>
> Ambassadors can measure new contributors that they mentored and teached
> to join the Fedora Project - and as long as they can achieve their
> personal goals with contribution i think this is quality measurement
> enough.
>
>
> > But (myself at least) I see events as only a tactical
> > activity,
>
> maybe it will change your view if you join/represent Fedora on FOSS
> Events - there is much more than just tactical activities
>
>
> > what about PR work? technology partnerships? (docker) academic
> > adoption? (charitable ICT work?) training programs? (free course on
> linux?)
>
> Ambassadors already support/did/do all this ;)
>
> > And maybe could we suggest 1 monthly (biweekly at most) meeting via
> > video call in addition to the IRC meetings. Maybe an idea to make things
> > more engaging for new ambassadors?
>
> organize it and look who joins ;)
>
> and please do not get me wrong - i also suggest to look through the
> Ambassadors archives to learn where we failed and some history so we do
> not the same again and again.
>
> Thanks for your input!
>
> cu Joerg
> --
> Joerg (kital) Simon
> jsimon at fedoraproject.org
> http://fedoraproject.org/wiki/JoergSimon
> http://kitall.blogspot.com
> Key Fingerprint:
> 3691 0989 2DCA 58A2 8D1F 2CAC C823 558E 5B5B 5688
>
>
> --
> ambassadors mailing list
> ambassadors at lists.fedoraproject.org
> https://admin.fedoraproject.org/mailman/listinfo/ambassadors
>

-- 
Cesar Pinto
+47 481 20 772
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