SOP for Keyword Optimization Project

[Garland Binns]

Hi Al!

Thank you very much for the great feedback!

I agree that we could certainly benefit from adding more instruction in
terms of how to use the tags and will incorporate that into the Wiki.

Regards,
Garland
--
Garland Binns: Fedora Project Contributor
Email: gbinns at fedoraproject.org | GPG: 236ABB13
Phone: (646) 867-2335 | Fax: (877) 329-3410
Twitter: twitter.com/garlandbinns
Wiki: fedoraproject.org/wiki/user:gbinns

---------- Forwarded message ----------
> From: Alistair Thomas <astavale at yahoo.co.uk>
> To: websites at lists.fedoraproject.org
> Date: Mon, 10 May 2010 19:53:47 +0000 (GMT)
> Subject: Re: SOP for Keyword Optimization Project
>
> On Sun May  9 13:27:45 UTC 2010 Garland Binns wrote:
> > As of Friday last week, the Standard Operating Procedure has been
> prepared
> > for the Keyword Optimization Project, FYI.
> > https://fedoraproject.org/wiki/Keyword_optimization
>
> > Please let me know if you all have any questions!
>
> Hi Garland,
>
> Thanks for posting this to the open mailing list.
>
> A couple of suggestions.
>
> Firstly the importance of <title></title> and <meta name="description"
> content="short summary with key phrase"> tags. Search engines present the
> title as the link on the search results to the found page. Often key terms
> searched for will be highlighted in the title. Also the main search engines
> (Google, Yahoo) will use the meta description for the short description
> below the link.
>
> To help simplify SEO for authors I think you should emphasise title, h1 and
> h2 tags, along with meta description as the primary places to enter key
> phrases. Anything else is likely to be much less important in any page
> rankings.
>
> So for example
> https://fedoraproject.org/wiki/How_to_create_and_use_Live_USB might be
> best served with:
> <title>Boot and Run Fedora from Live USB Media - Fedoraproject</title>
> <h1>Fedora</h1>
> <h2>Boot and Run Fedora from Live USB Media</h2>
> then optionally have
> <meta name="description" content="Step by step guide on how to boot and run
> Fedora from USB Media">
>
> A clear example in your document may help authors understand more quickly
> how to approach this.
>
> For a nice history on how all the other meta stuff is ignored see
> http://en.wikipedia.org/wiki/Meta_element
>
> Secondly as a source of keywords using the wiki search may be more
> productive of a broader range of keywords.
>
> The awstats page shows the word fedora as very much the most common
> keyword, with supplemental words such as usb, schedule, screenshots,
> release, selinux coming much further down. There seems to be no results for
> more general terms such as 'linux distribution' or more specific queries
> such as 'fedora video driver bug'.
>
> I had proposed adding the wiki search box to the Fedora front page:
> http://lists.fedoraproject.org/pipermail/websites/2010-April/007831.html
> Hopefully this would give a source of more detailed keywords that users and
> contributors were looking to have answers to and allow for greater
> optimisation of the websites.
>
> I personally like some of the arguments put forward by Jakob Nielsen for
> having search on the front page:
> http://www.useit.com/alertbox/20010513.html
>
> This was part of a wider proposal I had made for redesigning the
> information architecture of the front page:
> http://astavale.co.uk/fedora_homepage/notes.html
> Which focused on three types of website user who would move from New to
> Returner to Contributor as a way of organising the information. Please take
> a look if you have the time.
>
> Hope some of this is useful to you,
>
> Al
> Fedora User
>
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