[Design-team] Fedora.next and Fedora's brand

[S.Kemter]

Hi,

Mo I would prefer a IRC hackfest for it, maybe we should set up one. We was
in the past really fast with developing ideas and move them forward with
this method.

br gnokii


2013/11/14 Máirín Duffy <duffy at fedoraproject.org>

> On 11/14/2013 06:41 AM, Adam Saunders wrote:
> > While we could use different colours to differentiate the products, I
> > think sticking with the same/similar shades of blue of the Fedora logo
> > could be more effective. It might better illustrate that the products
> > are all part of the Fedora project.
>
> I think this is definitely worth a try, to give each a distinctive look
> while keep blue the common color - we can see if it works.
>
> > The Ford example also sounds good; Ford cars all have a common logo with
> > differentiating sublogos. However, there can be striking differences
> > between those sublogos: the Ford Mustang's is a galloping stallion,
> > while the Ford Taurus's is a sharp word mark. While the Starbucks visual
> > brand language has many clear commonalities, Ford automobile sublogos
> > look very different from each other.
>
> Well, the galloping stallion is actually a mark / badge / insignia, not
> the logo. On the website and official brochures (I can speak to the
> latter because I own a Ford and was recently at the dealer for a tune up
> :) ) the 'MUSTANG' logo is written out in the same font as the other
> cars' logos. But I am glad you pointed that out because that might be a
> point of confusion in our analogy; we might need to find a better one
> when explaining this.
>
> We definitely want clear commonalities between any marks or visual
> identity graphics we create for the different products!
>
> > I guess my point is: I think we should add these questions to the list
> > to ask the working groups:
> >
> >       (5) To what extent is your product different from
> >       the other products in the Fedora.next initiative?
> >
> >       (6) To what extent is your product similar to the other
> >       products in the Fedora.next initiative?
> >
> > These may be somewhat trivial-sounding questions, but getting a sense of
> > how the working groups see their product in relation to the other
> > Fedora.next products could help to better establish a common branding
> > framework.
>
> This is a good point; I think though, we'll probably find the
> differences clear through the answers to their other questions maybe?
> Mainly, the 'what problem does it solve' question should differentiate
> them enough do you think?
>
> ~m
>
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