Fedora Logo on the login screen

Cosimo Cecchi ccecchi at redhat.com
Tue Mar 19 16:22:51 UTC 2013


On Tue, 2013-03-19 at 10:59 -0400, Ryan Lerch wrote:

> > Genuine question: why do you feel the login screen is a good place to
> > promote any kind of positive brand association?
> 
> This is the entry point to the Fedora user experience. Having the logo 
> on the sign in screen is conceptually similar to having a sign on the door.

If you want to follow this analogy, it would be more as if the door of
my house had a permanent logo/sign of the realtor agency I bought it
from...

> > All I usually want to do
> > from that screen is to get out of it as quickly and seamlessly as
> > possible. Under this perspective, having it plainly unbranded and
> > focused exclusively on its task — get me to my session and my work —
> > makes sense to me.
> >
> > Cosimo
> 
>  From a usability perspective, I fail to see how a subtle logo here 
> makes it harder to use. Having some user testing the hypothesis that a 
> logo reduces productivity of the login screen would be a good place to 
> start before removing whole elements.

I didn't say it makes it *harder* to use. To my taste, it just feels
redundant/distracting and maybe a bit cheesy though.

> Finally, a question. If we don't have the sign the doorway to Fedora, 
> then where should the name of the brand be presented?  I think it would 
> be a step backwards to have the OS brand mark polluting the main 
> interface of the desktop that a user stares at for 8 hours a day.

Good question; having it always visible in the desktop is a huge step
backwards of course (and we agree it's a non starter). My personal
opinion is it's debatable you should present it at all, since the user
knows what it downloaded and installed himself.

Who is supposed to look at that doorway and from where? In other words,
I don't think I can have an answer to that question unless it's very
clear who's the intended target of that branding.

Cheers,
Cosimo




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