thinking about the Fedora brand (WARNING: this is for you)

[Jeroen van Meeuwen]

Karsten Wade wrote:
> This sweet presentation says so many things, I'll mainly let it speak
> for itself:
> 
> http://www.peachpit.com/content/images/0321348109/goodies/The_Brand_Gap.pdf
> 
> I recommend hitting F5 and doing the full-screen slideshow.
> 
> Why read this?
> 
> * If you think Fedora is a brand (it is)
> * If you care what other people *feel* about Fedora (you do)
> * If you have ever said, "I can't do/don't understand marketing, so I
> can't be involved in a discussion of the Fedora brand" (too late, you
> already are involved)
> * You like pithy formulas: T = r + d
>                            Trust = reliability + delight
> 
> :) - Karsten
> 
> 

In particular I like sheets 95&96, saying:

Question: When do you know an idea is innovative?

Answer: When it scares the hell out of everybody.

;-)

Kind regards,

Jeroen van Meeuwen
-kanarip